Asda’s 14-week campaign, brokered by media agency Spark Foundry, is leveraging The Sun’s first-party data to target grocery shoppers.
The ‘Best of British’ content channel on thesun.co.uk will cover seaside stays, days out, holiday parks, hidden gems, and more UK-based travel ideas.
Bedir Aydemir, Director of Data at The Sun, outlines how the new data landscape is going to impact premium publishers and buyers, warning that it’s time marketers got ahead of change and accepted the new realities….
The awards were set up in 2017 as a way for readers to celebrate their NHS and healthcare heroes
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