Programmatic
The Trade Desk launches AI-powered media buying platform
The Trade Desk’s Kokai distributes deep learning algorithms across the digital media buying process.
Tyrone Stewart
7 June 2023
The Trade Desk
Advertising
Ocado opens up its first-party data to marketers
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
Tyrone Stewart
7 March 2023
Technology
16.8 million Brits plan to stream world’s biggest football tournament
Over three quarters (78%) of Brits are interested in following, listening, or watching the World Cup this year, according to new research by global advertising technology company, The Trade Desk.
Michael Feeley
18 November 2022
Advertising
Interview: NDA meets Clare Dyer, The Trade Desk’s new VP of HR EMEA
New Digital Age meets The Trade Desk’s newly appointed Vice President of HR, EMEA, Clare Dyer…
Michael Feeley
13 July 2022
Advertising
The Ozone Project enters digital advertising partnership with The Trade Desk
The Ozone Project has joined forces with The Trade Desk to provide advertisers with access to Ozone’s UK audience of 45 million consumers.
Tyrone Stewart
10 March 2022
Strategy
The trends that will shape marketing in 2022
Phil Duffield, UK VP at The Trade Desk, shares the marketing trends we can expect to see around identity, retail data, and digital out-of-home in 2022.
NDA Staff
10 January 2022
Programmatic
Walmart to launch its own DSP
Walmart has unveiled its plans to launch a demand-side platform that helps marketers and advertisers to leverage the retailer’s data.
Tyrone Stewart
25 August 2021
Programmatic
The Trade Desk: “Unified ID puts you in the driver’s seat”
Phil Duffield, VP, UK at The Trade Desk, discusses the cookieless world, Unified ID 2.0, and his first six months in the job
Tyrone Stewart
18 June 2021
Programmatic
Three quarters of Brits don’t feel in control of their online data
More than three in four Brits (76%) don’t feel like they have enough control over how their online data is used, according to new research from The Trade Desk.
Michael Feeley
10 March 2021
Technology
The things that mattered the most in adtech this April
The most important developments in the market in the last month.
Zoe Baptie
1 May 2020
Technology
Justin Pearse
13 September 2019
