Kinesso’s Emerging Tech Assessment measures campaign success by analysing clients’ cookieless digital media investments across channels.
According to a PrimeAudience survey of 256 UK marketers, there is widespread optimism about the cookieless future, with 91% feeling confident.
According to a survey of 2,036 UK adults commissioned by Nano Interactive, consumers are 58% more likely to mask their data on mobile than desktop.
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
The ‘2023’s Media Landscape: Delivering value in a fragmented world’ event, presented by mediarithmics in association with New Digital Age, looked at the opportunities and challenges being presented by the deprecation of third-party cookies, CTV, and retail media.
Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
The partnership will deliver addressable advertising inventory to buyers, while enabling publishers to maintain control of and monetise their first-party data.
Marketers are concerned about how the advertising industry will adopt privacy-friendly ID solutions going forward, but optimistic about the future of cookieless solutions, according to research from Mediaocean.
First-party data has become critical for improving relationships with customers and driving better business results, writes Alison Harding of Lotame…
Matt White, Vice President of Quantcast, advises brands to leave third-party cookies in the past now, rather than waiting until next year.
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores the options available to brands in the post-cookie world.
Chris Hogg, EMEA Managing Director at Lotame, discusses the impact of the cookie demise, and what marketers and publishers should be doing about it.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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