Updates that Google has made to its commitments include offering to appoint an independent, CMA-approved ‘Monitoring Trustee’.
Facing doomsday but still savouring the last blissful bite of a cookie, advertisers are pledged to the heavenly kingdom and abundance of solutions in the aftermath. But to actually enter the new era on solid feet, the industry needs to solve a few philosophical problems.
Google has announced that it has delayed its plans to get rid of third-party cookies in its Chrome browser until 2023
Data connectivity platform, LiveRamp, in
Phil Duffield, VP, UK at The Trade Desk, discusses the cookieless world, Unified ID 2.0, and his first six months in the job
Since Google’s announcements on Chromes update impact on third-party cookies, LinkedIn and industry publications have have been full of a spectrum of opinions on the potential impact. The diversity of viewpoints is a direct result of the purposely vague wording Google uses in its announcements.
Dora Michail-Clendinnen is Chief Strategy
Following this week’s momentous news from Google, our adtech columnist Rob Webster take and indepth look at what the news means for advertisers, publishers and the entire adtech industry.
Marco Bertozzi, most recently Vice
Marco Bertozzi, most recently Vice
Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.
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