Programmatic
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies
Data connectivity platform, LiveRamp, in
Andy Oakes
24 June 2021
third party cookies
Programmatic
The Trade Desk: “Unified ID puts you in the driver’s seat”
Phil Duffield, VP, UK at The Trade Desk, discusses the cookieless world, Unified ID 2.0, and his first six months in the job
Tyrone Stewart
18 June 2021
Technology
Unpacking Google’s post-cookie roadmap announcement
Since Google’s announcements on Chromes update impact on third-party cookies, LinkedIn and industry publications have have been full of a spectrum of opinions on the potential impact. The diversity of viewpoints is a direct result of the purposely vague wording Google uses in its announcements.
Justin Pearse
31 March 2021
General
Advertisers and publishers have a once-in-a-generation opportunity to rewrite the adtech rules
Dora Michail-Clendinnen is Chief Strategy
Justin Pearse
15 March 2021
Programmatic
Rob Webster: We have to talk about Google. Google finally kills the third-party cookie
Following this week’s momentous news from Google, our adtech columnist Rob Webster take and indepth look at what the news means for advertisers, publishers and the entire adtech industry.
Justin Pearse
5 March 2021
General
Marco Bertozzi: Digital advertising – should we return to simpler days?
Marco Bertozzi, most recently Vice
Justin Pearse
4 March 2021
Agencies
Marco Bertozzi: Digital advertising – should we return to simpler days?
Marco Bertozzi, most recently Vice
Justin Pearse
4 March 2021
Programmatic
Are brands prepared for a new era of data?
Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.
Justin Pearse
11 February 2021
Technology
Justin Pearse
11 February 2021
Programmatic
First-party data the cure for a dysfunctional adtech industry
The adtech industry is in
Cat Turner
9 February 2021
Programmatic
40% of digital marketers ‘not prepared’ for the death of third-party cookies, finds IAB Europe research
Newly-published research from IAB Europe,
NDA Staff
4 February 2021
Technology
Justin Pearse
19 January 2021
