A new age of media experimentation: How to test, learn and scale with confidence
Dale Griffiths, Worldwide Head of Integrated Planning at T&Pm, explores how marketers can navigate the complexity of today’s media landscape.
Dale Griffiths, Worldwide Head of Integrated Planning at T&Pm, explores how marketers can navigate the complexity of today’s media landscape.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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