When planning an omnichannel TV and video campaign, how can advertisers optimise their spend to deliver maximum efficiency and effectiveness? New Digital Age (NDA) in partnership with Nexxen hosted a roundtable of agency experts to discuss this and more….
RocketMill’s Senior Programmatic Director, Ben Norville, sat down with advisor and spokesperson, Ian Moss, to discuss transparency and trust in programmatic advertising…
Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
Pixalate, a global ad fraud
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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