Andrew Stephenson, Director of Marketing EMEA & India at Treasure Data, explores the lessons marketers can take from Facebook’s 20 years of relevance.
Six in ten UK marketers (61%) believe consumer segmentation is an outdated method of marketing, according to new research from enterprise customer data platform, Treasure Data…
Andrew Stephenson, Director of Marketing EMEA & India at Treasure Data, explains why brands must prioritise building trust with consumers.
According to research from Treasure Data, 25% of Brits intentionally provide false data to brands, while 47% try to withhold personal data.
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
49% of UK marketers feel less confident about making business-critical decisions, compared to before the pandemic, says Treasure Data research.
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