Contextual data company 7th Minute has launched TV analytics tool 7M Discovery to provide brands with data-driven insight on when they and their industry are discussed on television…
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
The practise of purchasing TV ad slots simply based on classic demographic breakdowns is changing, writes Darrick Li of Standard Media Index…
People aged 16-24 now only spend 53 minutes watching broadcast TV on the average day, while those aged 65 and over are spending 5 hours and 50 minutes in front of the box each day, according to Ofcom.
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
Virgin Media O2 has unveiled its new entertainment service, Stream from Virgin Media…
ITVX will enable viewers to watch content for free with advertising, or pay a subscription to watch ad-free.
The latest figures from Nielsen have confirmed that advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013.
As the cost of content rights continues to grow steadily and content digitisation becomes increasingly pervasive, maximising revenues from every potential viewer is essential to media businesses.
Sky Media, the advertising sales arm of Sky, has today announced the return of SME100, a £2million support scheme for small businesses, giving them free access to TV advertising through AdSmart
Is GB news an idea that has already past it’s time. despite the bombastic claims, can a linear TV news channel still work?
Lara Izlan, Director of Advertising Data at ITV, argues that VOD is the perfect playground for marketing experimentation on TV.
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