
Personalisation through AI viewed as a key growth driver for brands
A global Twilio survey of 500 business leaders, and 3,001 consumers, found that 92% of businesses are now using AI-driven personalisation to drive business growth.
A global Twilio survey of 500 business leaders, and 3,001 consumers, found that 92% of businesses are now using AI-driven personalisation to drive business growth.
74% of UK companies think they are providing ‘good’ or ‘excellent’ personalised experiences. However, just 42% of Brits agree with that assessment.
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