Amazon unveiled how it’ll be helping brands reach audiences in 2025 and beyond at its UK Upfront event, with the help of stars including from Viola Davis, Priyanka Chopra-Jonas, Idris Elba, Jack Whitehall, Orlando Bloom, Guy Ritchie, Gabby Logan, Frank Lampard, and more.
Twitch – the biggest live-streaming video service – has pivoted its revenue model to prioritise advertising over viewer subscriptions. Olly Paul of The Goat Agency explains the opportunity for marketers…
Twitch is attracting brands to invest in influencer marketing, writes Matt Woods of AFK Digital.
Speaking to NDA as he stepped off stage at MAD//Fest London 2022, Paul Nesbitt, Director of International Insights & Measurement at Twitch, shares his thoughts about the ‘Generation Twitch’ audience, the attention economy, the future of digital advertising, and more.
By Phil Tucker, Founder and
Animal Crossing, Fortnite, Roblox, Minecraft. Before lockdown, these were just computer games for kids. Now, they have become the virtual playgrounds for an entire generation, key for communication, friendships and happiness
Adam Harris, at Twitch gave us his top five tips on how brands should market to gamer’s at the 99//Club Digital Festival.
Jonathan Kelly at Twitch took us through the unexpected recent trends seen on Twitch since lockdown began in his talk at the 99//Club Digital Festival.
“For Esports fans it’s personal”, said Katrina Palanca, Director of Sponsorship Operations at Twitch in her talk at the 99//Club Digital Festival.
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