Interviews, insight & analysis on digital media & marketing

Twitch

Strategy

Twitch: “We’re right on the cusp of trends”

Speaking to NDA as he stepped off stage at MAD//Fest London 2022, Paul Nesbitt, Director of International Insights & Measurement at Twitch, shares his thoughts about the ‘Generation Twitch’ audience, the attention economy, the future of digital advertising, and more.

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