Advertising
The growing power of Influencer Marketing on Twitch
Twitch is attracting brands to invest in influencer marketing, writes Matt Woods of AFK Digital.
NDA Staff
19 August 2022
Menu
Twitch is attracting brands to invest in influencer marketing, writes Matt Woods of AFK Digital.
Speaking to NDA as he stepped off stage at MAD//Fest London 2022, Paul Nesbitt, Director of International Insights & Measurement at Twitch, shares his thoughts about the ‘Generation Twitch’ audience, the attention economy, the future of digital advertising, and more.
By Phil Tucker, Founder and
Animal Crossing, Fortnite, Roblox, Minecraft. Before lockdown, these were just computer games for kids. Now, they have become the virtual playgrounds for an entire generation, key for communication, friendships and happiness
Adam Harris, at Twitch gave us his top five tips on how brands should market to gamer’s at the 99//Club Digital Festival.
Jonathan Kelly at Twitch took us through the unexpected recent trends seen on Twitch since lockdown began in his talk at the 99//Club Digital Festival.
“For Esports fans it’s personal”, said Katrina Palanca, Director of Sponsorship Operations at Twitch in her talk at the 99//Club Digital Festival.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough