Retail
How to deliver the digital experiences customers really want
Leigh Gammons, Chief Executive Officer,
Justin Pearse
16 November 2020
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Leigh Gammons, Chief Executive Officer,
To build for the new normal, brands must go beyond the tactical, and observe how consumers behave differently over time, what value they gain (or don’t) from new experiences and evolve as opportunity grows.
According to Age UK, two-thirds of people aged over 75 and three out of ten aged 65 to 74 don’t use the internet. Now that social distancing has made online platforms one of the main ways in which we access products and services, the imperative to make these platforms accessible to all has become all the more pressing.
By Annie Maxted, Consultant, Foolproof
by Ed Walker Business Development Director,
By Peter Ballard, Founder, Foolproof
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