Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns…
JCDecaux and NDA recently invited industry experts from across the country to take part in a roundtable debate on the current state of programmatic Digital Out of Home (pDOOH) advertising, with two simultaneous discussions happening in Manchester and London…
DoubleVerify has launched what it believes to be the ad industry’s first-ever scalable solution to verify viewability on Connected TV (CTV)…
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology: Beans iD…
Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent out-of-home (OOH) verification solution to new markets around the world…
Post Office, and its partner Yoti, are the first certified identity service providers (IDSPs) in the UK. Using the free Post Office Easy ID app or Yoti ID app, people can now complete their identity checks digitally to prove their Right to Work, as well as their Right to Rent and can use the apps for the Disclosure and Barring Service (DBS)…
In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.
With the ongoing impact of COVID-19, 2020 has seen a paradigm shift for advertisers.
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