The ‘Demand more from your data: Using AI to drive ROI’ panel explored how brands and agencies can unlock the full value of their data by utilising AI.
In episode 11 of season two, Zenith UK’s Rhys Westwell discusses his decade of working within a Publicis agency, the transition from recruitment into the media space, his ambitions of one day leading a digital agency, and ancient history (yes, including the Roman Empire).
Zenith UK’s Chief Executive Officer, Natalie Cummins has named Richard Clay as its new Chief Strategy Officer.
Scottish Widows has launched an International Women’s Day campaign to drive awareness of the fact that women receive half the pension income of men.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
The Zenith adspend forecast was released this morning and the outlook is positive.
The pandemic has forced the alcohol brand experience to move online according to research from Zenith
Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
Will the pandemic save the High Street? Ben Lukawski, Global Chief Strategy Officer at Zenith believes that retail – buoyed by beauty and luxury brands – will come back stronger and reinvent itself.
Will the pandemic save the
Consumers will be more open
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