Scottish Widows has launched an International Women’s Day campaign to drive awareness of the fact that women receive half the pension income of men.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
The Zenith adspend forecast was released this morning and the outlook is positive.
The pandemic has forced the alcohol brand experience to move online according to research from Zenith
Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
Will the pandemic save the
Consumers will be more open
Advertising spend for 2020 will
Despite forecasts that advertising-spend will
Christina Green is Global Digital
Thiago Correa, is Head of
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