Strategy
Why research must be at the heart of marketing
Zero-party data gives marketers an advantage over other data types, writes Umar Akhtar of Qudo…
NDA Contributor
12 May 2023
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Zero-party data gives marketers an advantage over other data types, writes Umar Akhtar of Qudo…
London-based Qudo has launched its flagship Software-as-a-Service (SaaS) research and activation platform, which leverages data willingly shared by consumers in anonymous online surveys – otherwise known as zero-party data…
By Ryan Cochrane, Chief Operating
NDA is talking to experts on how data strategies from brands and publishers are changing with the increased importance of first, and now zero, party data.
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