Digital entertainment and media platform Azerion has announced an exclusive global partnership with ZEASN, a major technology provider of over-the-top (OTT) and smart TV solutions. ZEASN’s advertising solutions will be integrated exclusively with Improve Digital, Azerion’s proprietary programmatic platform.
ZEASN offers premium and brand-safe smart TV solutions through its smart home entertainment ecosystem, Whale Eco. This includes Whale OS as the core product and access to a content portfolio of major TV Apps, high quality VODs and linear TV channels from across the globe. More than 50 million global households (with more than 150 million users) are currently using smart TVs, set-top boxes, smart speakers, and other smart home entertainment devices powered by Whale cloud services. Whale Eco’s partners include Philips, Netflix, Novatek, TPV, TCL Moka, Amazon, and Google.
Azerion will enable ZEASN to increase ad monetization of its in-stream and out-stream inventory through direct and programmatic ad campaigns. With more than 300,000 advertisers and a network of over 550 digital publishers, Azerion’s platform sells approximately 3.2 billion digital ads per month. Through this new partnership, Azerion extends its international CTV reach, giving its partner advertisers and media agencies direct and real-time access to valuable audiences at scale.
Sandra Yassaka, VP partnerships at Azerion, commented: “CTV has become a dominant way for people to consume content. At Azerion, we are delighted to partner with ZEASN, the world’s leading technology provider for smart TV, to offer advertisers the ability to connect with engaged audiences at scale through premium content.”
Winson Chen, Chief Operating Officer of ZEASN, said: “We are excited to partner with Azerion globally who will help our content partners and TV brand customers to monetize their CTV inventory. A professional ad partner will enable ZEASN to focus on premium CTV inventory generation, to invite more content partners to launch AVOD channels and FAST channels on Whale Eco, and to partner with more TV manufacturer brands to reduce their operation costs and to create new operating revenue opportunities.”
Recent research from GroupM predicts that global CTV ad spending is projected to rise by 23% in 2022 to $20.3 billion — almost 12% of total global TV ad spend ($171 billion).
*Azerion is a client of Bluestripe Communications, owned by Bluestripe Group, the owner for NDA