Partnership management platform impact.com has announced the further expansion of its business operations in Europe, with the opening of new offices in Milan, Italy, and Paris, France. impact.com is now represented in 20 locations worldwide, including seven in Europe.
The company’s purpose-built platform is designed to help businesses create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go.
Expanding into new regions allows impact.com and its clients to create new partnerships, further enabling client partnerships worldwide. Additionally, launching into new regions allows impact.com to gain further traction in key verticals, like fashion in Milan, and hire diverse leaders all over the world, who are experts in their markets.
These new local market teams will engage clients and actively develop a network of top regional publishers and partners in their regions. In addition, impact.com is furthering its investment in additional resources that will be dedicated to the customisation and localisation of the company’s solutions in these new markets.
Florian Gramshammer, Managing Director EMEA at impact.com, said: “impact.com’s innovative vision for the partnership economy is sure to be a disruptive force in the Italian and French markets. We have a growing roster of clients in Italy and France, and we are thrilled to announce the opening of offices in Milan and Paris respectively. This will enable us to provide existing clients and partners with enhanced support whilst simultaneously accelerating our business growth in the area. This further expansion across Europe is a testament to the demand for partnership automation technology. Advertisers and publishers alike have a surging need for automation in the digital partnerships sector and impact.com is providing them both with efficient, scalable solutions across markets.”
The Italian team will be led by Country Manager Sara Centemero, who has strong knowledge and experience in the information technology and services industry. Her previous experience includes working with vendors such as HP, IBM, and Google on marketing programs for their channel partners. She most recently worked for Tradedoubler as Country Manager where she was focused on achieving sustainable and relevant results for advertisers and partners in the affiliate space.
The French team will be led by Country Manager Antoine Desbuquois, an experienced adtech industry leader with a background in sales, strategic partnerships, and technology. Antoine previously spent eight years at Google working across Dublin, Sydney, and Paris; led sales and marketing teams in France and Switzerland; served as the France Country Manager for a Berlin MedTech company as well as EMEA Sales Director for Global Savings Group.