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Marcus Ericson

Impact opens its doors in Sweden

Partnership automation solution provider Impact has opened its latest office up in Sweden, appointing Marcus Ericson to lead the office as Country Manager.

Having worked with a range of companies to help them engage and activate customers, Ericson will report to Impact’s Nordics General Manager, Frederic Taillier, and support Impact’s growing roster of Swedish clients, which includes iDeal of Sweden, Mapiful, and Starstable.  

“With growing appetite for our offer in the Swedish market, we feel it’s an ideal time to have boots on the ground to ensure optimal service,” said Taillier. “To this end, we’re delighted to welcome Marcus on board. His passion for best practice in online marketing and his flair for providing excellent customer service, combined with his fierce drive and attention to detail, make him a formidable operator. I have no doubt that he will provide phenomenal support to our clients across the region.”

Ericson’s experience ranges roles such as Product Manager, Country Manager, and Head of Publihser Sales at companies including Meetrics, Just Eat, and Tradedoubler.

“Growing numbers of companies are recognising the need for partnership automation, and I’m delighted to help build the knowledge around Impact’s pioneering technology whilst helping to engender more successful partnerships across Sweden and the wider Nordic region,” added Ericson. “We have a great platform to help our clients succeed and I’m excited to get our message out there, supporting a variety of brands as they turbo-charge growth.”

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