Advertising technology platform VeraViews, built to deliver auditable invalid traffic (IVT) prevention, has welcomed Hoopla Digital as a demand partner.
Hoopla Digital works with brands to engage audiences through innovative advertising and inspiring digital creative. The established digital advertising platform specialises in branded solutions across online video, display and mobile; combining premium environments, exclusive content and innovative formats to deliver immersive brand experiences across devices.
David Murray, Demand Director at VeraViews, explained: “We are thrilled to announce the addition of Hoopla Digital as demand partners — one of the leading Digital Advertising Platforms in the industry — as we continue to expand our demand sources with the addition of clients to the VeraViews ad stack. VeraViews helps advertisers to ensure maximum campaign effectiveness, reduce waste, and deliver efficiency while eliminating fraud. Demand partners showing interest in VeraViews highlights the number and calibre of publishers we are now welcoming to our advertising stack.”
VeraViews uses its patented Proof of View technology to record ad campaign data and stores this data immutably and transparently on its own purpose-built open ledger. This means that advertisers pay only for valid engagement, with bots and fraudulent traffic discounted from the campaign, and publishers can reduce payment times with instant access to campaign data.
The news comes VeraViews continues its commercial expansion – having recently become a verified Amazon Ads Partner, been included on the IAB Global Vendor List, and hired a number of senior team members.