Xsolla, a global video game commerce company, has launched a partnership with YouAppi, the leading mobile marketing platform for global brands wanting to grow their business. The collaboration aims to address the needs of the gaming market by providing retargeting campaigns that help mobile game developers and publishers drive more players to a web shop and grow revenue from existing players.
YouAppi and Xsolla’s partnership will transform the game industry business and portfolio strategies for revenue growth and retention to their partners. Xsolla and YouAppi joined forces to help video game developers and publishers retain, retarget and re-engage mobile app users and to amplify what Xsolla Web Shop already does well – it helps to increase the average purchase amount, the number of repeated purchases and re-engage with consumers who have not recently played the game.
Chris Hewish, President of Xsolla, commented: “Today, we’re proud to announce a game-changing alliance between Xsolla and YouAppi. Our joint mission is to revolutionize how video game developers and publishers engage with mobile app users, optimizing retention, retargeting, and re-engagement strategies. By synergizing our efforts, we’re amplifying the strengths of Xsolla Web Shop, which already excels in boosting average purchase amounts, repeat purchases, and transitioning traffic from mobile to web.”
Web Shop is a direct-to-consumer commerce solution powered by Xsolla for mobile games. Sell in-game items, currencies, and top-up player accounts online, inspire players to purchase, keep more of your revenue, and boost LTV and ARPU, all from your website.
Moshe Vaknin, CEO of YouAppi, said: “The Xsolla and YouAppi partnership is a powerful combination. Xsolla’s understanding of increasing user monetization through its Web Shop uniquely complements YouAppi’s ability to increase user retention through mobile app retargeting. This will be an industry-leading collaboration.”