Built for MENA

Built for MENA is the podcast exploring the real stories shaping advertising and marketing technology across the Middle East. Each episode, Dom Kozak speaks with the people building, selling, scaling — and sometimes breaking — AdTech and MarTech in the region. The twist: every guest in Season One answers the same seven questions, so we can compare experiences, surface patterns, and get past the press releases. From retail media and programmatic out-of-home to AI and data regulation — what actually works here, what doesn't, and why this region is so different. New episodes fortnightly.