News, views and opinions from publishers and media owners.
NDA’s weekly podcast It’s Always Media Thursday, with NDA Editor Justin Pearse and Publisher Andy Oakes, discussing the comings and
NDA’s weekly podcast It’s Always
NDA is not a news title, there are enough amazing publications in our sector that do a fantastic job covering the news each day. So our new daily roundtup of the news that matters will link you directly to those stories. Click through and make sure you’re up to date on all the news that matters.
Backing independent publishers against tech giants is not a controversial position. Everyone likes a stylish, creative underdog.
With third-party cookies going away, the industry has been working hard to find ways that it can continue to be effective in a world without easy access to consumer data. For publishers, there are a number of strategies that they could potentially be adopting, one of which focuses on authenticated first-party data.
NDA recently partnered with LiveRamp to hold a roundtable looking at the deprecation of third-party cookies from the point of view of the publisher.
Fergus Dyer-Smith founded Wooshii in
Programmatic advertising has many benefits, but it also has a few major downsides, which are only going to be highlighted further with the big changes happening around privacy, identity, and third-party cookies. One of the biggest problems with programmatic is that it is expensive and fails to live up to its high costs by falling short when it comes to offering value.
NDA is described as ‘an excellent example of the diverse revenue business models that define next-gen media brands.’
