News, views and opinions from publishers and media owners.
For many years, TV has grappled with how best to measure audiences. Traditional linear TV is in decline, with most consumers now moving towards streaming services. To continue to reach the audience metrics, the industry needs to move towards ad-supported versions of services such as Netflix and NOW TV.
For many years, TV has grappled with how best to measure audiences. Traditional linear TV is in decline, with most consumers now moving towards streaming services. To continue to reach the audience metrics, the industry needs to move towards ad-supported versions of services such as Netflix and NOW TV.
Automotive digital publishers Autovia and Haymarket Automotive have agreed a deal to pool first-party
audience data to bolster their ad offering.
Bloomberg Media has launched a UK cross-platform editorial brand dedicated to digital-first business and financial news.
For many years, TV has grappled with how best to measure audiences. Traditional linear TV is in decline, with most consumers now moving towards streaming services. To continue to reach the audience metrics, the industry needs to move towards ad-supported versions of services such as Netflix and NOW TV.
Virgin Media O2 has unveiled its new entertainment service, Stream from Virgin Media…
The campaign aims to embed Halifax into local communities through The Sunday Times’s annual guide to the best places to live in the UK.
Footballco has agreed to buy Kooora, the largest digital sports publisher in the Middle East in a mid-eight-figure all-cash deal.
Frameplay, a global leader in enabling intrinsic in-game advertising, has unveiled a first-to-market attention metric called Intrinsic Time-in-View.
Perhaps the biggest by-product of the push for privacy is the requisite move away from reliance on third-party data and specifically towards first-party data. It’s also forcing some fundamental shifts in how companies utilise consumer data for marketing and advertising purposes:
The Independent Publishers Alliance was set up to champion and empower independent publishers. To celebrate the work of the organisation, NDA is running a series of interviews with its members, Next up is Chris Holbrook, Founder, Pick Media.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly respected names on the judging panel. First up is Lara Izlan, Director of Data Strategy, ITV.
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes take their weekly look at a week in digital media and marketing.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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