Publishers line up to prove the value of their first-party data
June 14, 2021
A deep dive into the publishers’ first-party data offerings at our The Pitch event in partnership with Permutive.
Publishing
News, views and opinions from publishers and media owners.
Publishing
Publishers line up to prove the value of their first-party data
A deep dive into the publishers’ first-party data offerings at our The Pitch event in partnership with Permutive.
Tyrone Stewart
June 14, 2021
Publishing
Dora Michail-Clendinnen: progress is impossible without change
It seems that the only constant in digital advertising at the moment is change, whether that’s driven by advertisers.
NDA Staff
June 14, 2021
Publishing
Alex Newberry, Head of Publisher Solutions, TRM on AI, machine learning and the contextual saviour of publishers
As we look ahead to NDA’s flagship networking Trinity Lunch event in November, we’re talking to some of our partners and VIP guests to hear their thoughts on the industry the event will be celebrating. Next up is Alex Newberry, Head of Publisher Solutions, TRM.
NDA Staff
June 10, 2021
Publishing
Is publisher first-party data the new gold standard for advertisers?
With the demise of the third-party cookie, publishers’ first-party data is heralded as the new gold standard for advertisers. So we asked them to prove it.
Tyrone Stewart
June 10, 2021
Publishing
NDA launches Ecommerce Age
We’re pleased to announce that the team behind New Digital Age have now launched Ecommerce Age.This is the second title from the media division of Bluestripe Group and comes as our PR division also launches it’s ecommerce practice.
Andy Oakes
May 21, 2021
General
Dora Michail-Clendinnen: Looking forward to the first-party data future
Since Ozone’s inception, we’ve been emphatic in our belief that this shift in ‘data value’ is a positive move for both advertisers and content producers.
Justin Pearse
May 17, 2021
Publishing
Is GB News an idea that’s already past its time?
Is GB news an idea that has already past it’s time. despite the bombastic claims, can a linear TV news channel still work?
Andy Oakes
May 5, 2021
Agencies
Havas launches initiative for more equitable content investment
Havas Media Group has launched ‘Meaningful Marketplaces’ to ensure a more equitable share of investment in trusted news
Tyrone Stewart
May 4, 2021
