Interviews, insight & analysis on digital media & marketing

Publishing

News, views and opinions from publishers and media owners.

Publishing

The headlines that matter: what you should read, where, today

NDA is not a news title, there are enough amazing publications in our sector that do a fantastic job covering the news each day. So our new daily roundtup of the news that matters will link you directly to those stories. Click through and make sure you’re up to date on all the news that matters.

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Partner Content

The true cost of programmatic

Programmatic advertising has many benefits, but it also has a few major downsides, which are only going to be highlighted further with the big changes happening around privacy, identity, and third-party cookies. One of the biggest problems with programmatic is that it is expensive and fails to live up to its high costs by falling short when it comes to offering value. 

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