A deep dive into the publishers’ first-party data offerings at our The Pitch event in partnership with Permutive.
News, views and opinions from publishers and media owners.
It seems that the only constant in digital advertising at the moment is change, whether that’s driven by advertisers.
As we look ahead to NDA’s flagship networking Trinity Lunch event in November, we’re talking to some of our partners and VIP guests to hear their thoughts on the industry the event will be celebrating. Next up is Alex Newberry, Head of Publisher Solutions, TRM.
With the demise of the third-party cookie, publishers’ first-party data is heralded as the new gold standard for advertisers. So we asked them to prove it.
Since Ozone’s inception, we’ve been emphatic in our belief that this shift in ‘data value’ is a positive move for both advertisers and content producers.
Havas Media Group has launched ‘Meaningful Marketplaces’ to ensure a more equitable share of investment in trusted news