Interviews, insight & analysis on digital media & marketing

Publishing

News, views and opinions from publishers and media owners.

What have trade bodies ever done for us in the age of AI?

At New Digital Age’s Foresight event, NDA Editor-in-Chief Justin Pearse moderated a discussion with leaders from three of the UK’s prominent trade associations: Rachel Aldighieri, CEO of the Data & Marketing Association (DMA); Bobi Carley, Director of Media and Advertising Relations at ISBA; and Alex Kozloff, Director of Industry Relations at IAB UK.

Foresight, Publishing

Why Tripadvisor is evolving into a media network and co-creator for global brands

Tripadvisor plans to become a full-service media network and content studio for global travel brands As part of this move, rather than relying solely on traditional performance marketing or standard display ads, it partnered with Channel 4 as the primary sponsor for Fred’s Ultimate Hotels.

My Digital Hero: Fraser Shaw Morris, Agency Partner, Xbox Media Solutions

Fraser Shaw Morris is Agency Partner at Xbox Media Solutions. In a slightly different approach to the normal My Digital Hero format, he pays tribute to his hero, the late Graeme Philipson.

What have trade associations ever done for me?

Q&A: Ozone launches Arc to optimise performance outcomes

Octave launches direct audio ad sales on News UK’s YouTube content

Partner Content, Publishing

Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued”

NDA Podcast Network launches as a hub to celebrate the industry’s best podcasts

NDA Staff 2 September 2026

Ozone and Content Ignite partner to bring premium demand to independent publishers

Morag Cuddeford-Jones 19 August 2026

The NDA Roundtable: The realities of AI integration for media owners

Justin Pearse 29 July 2026

Why trust, not reach, is Time Out’s real currency

Justin Pearse 23 July 2026

News UK launches Nucleus Panel to deliver audience insight for brands

NDA Staff 22 July 2026

Your back catalog is getting less valuable every day

NDA Contributor 13 July 2026

How AI powered tools are changing digital advertising

NDA Contributor 10 June 2026

Scale can wait: first stop the skim and start protecting your yield

NDA Contributor 2 June 2026

From sectors to sentiment? How trusted media brands can win in a world of algorithms

NDA Contributor 1 June 2026

The Sun partners with Hawkstone for ‘Proper Football Daily’ World Cup show

NDA Staff 28 May 2026

Sky signs integrated World Cup ad deal with News UK

NDA Staff 26 May 2026

Audiences turn to trusted journalism, but advertisers continue to block news

Michael Feeley 21 May 2026