Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued”
A major new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending. New Digital Age spoke with Heather Dansie, Research & Insight Director at Newsworks to find out more…
