Interviews, insight & analysis on digital media & marketing

Publishing

News, views and opinions from publishers and media owners.

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NDA Meets: Ryan Afshar of LiveRamp and Terry Hornsby of Reach plc

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc. 

The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.

Publishing

Have telcos reached a streaming equilibrium? 

As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…

Publishing

What’s next for the creator economy 

News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.

Publishing

Shopify partners YouTube to scale creator economy

With the launch of YouTube Shopping on Shopify, merchants can integrate their online store with one of the world’s biggest entertainment platforms – reaching over 2 billion monthly logged-in users…