News, views and opinions from publishers and media owners.
Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Meagan Martino, Head of Demand, EMEA and Americas at AppLovin
Ruben Schreurs is Ebiquity’s Chief Product Officer. He joined the group when Ebiquity acquired his firm Digital Decisions in early 2020. I
The It’s Always Media Thursday podcast returns after a summer break, with Editor Justin Pearse and Publisher Andy Oakes rambling through a week in digital media and marketing.
Brian Quinn started his digital media adventure by volunteering to head up sales for the fledgling AdAge.com when it launched in May, 1995.
What is the potential of CTV for brand marketers? Tetyana Seredyuk, Co-founder and Chief Strategy Officer at VlogBox, explores the issue for New Digital Age…
The Independent Publishers Alliance was set up to champion and empower independent publishers. To celebrate the work of the organisation, NDA is running a series of interviews with its members. Next up is David Murray, Digital Commercial Lead, The Official Charts Company.
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.
The need for solutions for online identity and tightening relationships between agencies and publishers were key topics at the Independent Publishers Alliance’s event on the Future of Ad Trading in the heart of London’s Soho.
With the launch of YouTube Shopping on Shopify, merchants can integrate their online store with one of the world’s biggest entertainment platforms – reaching over 2 billion monthly logged-in users…
Ben Barokas, Founder and CEO of Sourcepoint Technologies spoke to NDA about the restriction of identity, the future of addressability and the new opportunities for publishers to take back control…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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