Interviews, insight & analysis on digital media & marketing

Interviews

Digital Women

Digital Women: Layla Soufi, DSP Partnerships EMEA, VIOOH

NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Layla Soufi, DSP Partnerships EMEA, Viooh.

General

NDA meets James Shepherd of M&C Saatchi Performance

New Digital Age recently chatted with James Shepherd, Managing Director, EMEA, at M&C Saatchi Performance to discuss the evolution of the agency in the post-pandemic era, the emergence of new digital channels for marketers, and his favourite parts of his job… 

Digital Women

Digital Women: Julie Selman, SVP Head of EMEA, Magnite

NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Julie Selman, SVP Head of EMEA, Magnite.

NDA meets Nick Reid of DoubleVerify

New Digital Age (NDA) recently spoke to Nick Reid, DoubleVerify’s SVP and Managing Director EMEA, about the latest trends in the digital advertising and media buying industry and the increasing importance of verification to marketers…

Programmatic

What’s the future for adtech M&A?

The past 18 months have seen a boom in mergers and acquisitions across the adtech ecosystem, as companies look to expand their offering and create their own ‘walled gardens’ in response to ATT, as companies look to secure as much first-party data as possible. We asked Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, to explain the motivations behind this recent wave of acquisitions.