Emarketer’s Bill Fisher: “You can optimise till the cows come home, but that’s no good if nobody cares about your brand”
Ahead of his opening keynote at NDA’s Foresight conference, Bill Fisher, Principal Analyst at EMARKETER, discusses the structural shifts set to reshape advertising over the next three years, from AI and algorithmic discovery to the convergence of media, search and commerce, and the ongoing challenge of measuring advertising effectiveness.
