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My Digital Hero

My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

27 March 2023

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.

My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

27 March 2023

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.
Publishing

My Digital Hero: Ela Osterberger, VP of Data at WeTransfer

Ela Osterberger is the VP of Data at WeTransfer. Previously she ran the Data Science team at Deliveroo and managed one of Europe’s largest Data Science teams. Prior to Deliveroo she ran the audience data team at the Guardian.

Justin Pearse 17 January 2023
Agencies

My Digital Hero: Joseph Lee, Media Activation Partner at Essence

Joseph Lee is Media Activation Partner at Essence. A programmatic specialist, creator of the Rommatic programmatic buying unit, and holder of a Master of Research in digital cultures and consumption, we asked him who his digital hero is.

Justin Pearse 29 November 2022
Programmatic

My Digital Hero: Dal Singh Gill, VP Global Partnerships, Seedtag

Dal Singh Gill is VP Global Partnerships, Seedtag and host of the Adtech Heroes podcast. He has 12 years of programmatic experience spanning media owners Yahoo, Mail Online and Spotify. At Spotify he was the first programmatic commercial hire.

Justin Pearse 15 September 2022
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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