Interviews, insight & analysis on digital media & marketing

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Sophie Strong: Using testing to go great lengths

Whilst the headlines have been *slightly* more positive about the recession, claiming it isn’t going to be as bad as we think, we are still facing a challenge. We need to do more with less. We need every penny we spend to sweat as much as it can and deliver a significant return.

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Patrick Collister: More is less

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.

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One year on, what has really changed?

At first glance – this may come across as potentially a quite lazy post, and I am hoping the team at NewDigitalAge agree to publish this piece as it is essentially a repost.

But that is the whole point. Hear me out

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Adam Chugg: The perils and pitfalls of optimising for attention

Barely a week goes by without news surrounding the emergence of attention as a metric. Two pieces that caught my attention recently (sorry) were Mark Ritson’s article ‘Pay attention to Attention’ in Marketing Week and the IAB Australia’s ‘Attention Measurement Landscape’ report.

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Sophie Strong: Let’s get social as we head into 2023

In the media landscape social media is no longer the ‘new normal’, it’s just normal. With over 4.59 billion users of social media platforms across the world, the channel offers significant scale. In the UK alone, it is stated that they are 53 million social media users, that’s almost 80% of our total population!

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Sophie Strong: Why agencies are an in-house team’s biggest ally

In-housing is often thought to be a driver of innovation, data control and cost-saving. In-housing remains a key agenda for marketers as a recent report from Kepler consultancy showed. Looking at over 150 senior marketers from leading brands, over half of those surveyed are considering taking all aspects of their media investment capability in-house.

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Patrick Collister: Bantering brands

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.