Interviews, insight & analysis on digital media & marketing

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Programmatic

Rob Webster: We have to talk about Facebook

Rob Webster is Founder of  Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.

Retail

My Best Marketing Tip: “Think about the long-term benefits of investments you’re making now”

Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).

Strategy

My Best Marketing Tip: “It’s fine to be a Jack of all trades”, Sam Dolan, Head of Marketing at Aunt Bessie’s

In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”