Interviews, insight & analysis on digital media & marketing

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Liam Brennan: Going back for the future

We tend to tackle straightforward problems with complex solutions and celebrate achievements in complexity rather than improvement in outcome. Indeed, often complex problems will have simple solutions.

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Strategy

First-time CEO: why successful leaders need a job spec

When I ask successful senior leaders to describe their job, nine out of ten can’t do it clearly. Nor can they easily share the purpose of their role.

Ironically, the more senior a leader becomes, the less their business checks that this critical role is clearly defined and agreed.

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