Interviews, insight & analysis on digital media & marketing

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Social Media

Sophie Strong: A thread of success for Zuckerberg

There are estimated to be over 128 social media platforms globally, with the average consumer bouncing between seven on any given day.  

Earlier this month, another was added to the list.  Threads, the latest in a suite of social media apps under Mark Zuckerberg’s META umbrella.  And, wow, it did it pack a punch on launch

Publishing

Ross Webster: TCF V2.2 offers panacea for publishers, if they want it

Over the last few weeks, the IAB Europe (IAB EU) have been running rather dry, but wholly necessary and informative webinars explaining what the changes within the Transparency Consent Framework Version 2.2 (TCFv2.2), due in September 2023, will mean for vendors, consent management platforms (CMPs) and publishers.

Agencies

Patrick Collister: AI. The genie’s out

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.

Strategy

Harmony Murphy: Monastery wisdom aids workplace mindset

Harmony’s quest for understanding leadership and mindset more deeply outside of the office environment found her spending a few weeks across Nepal and the Himalayas including trekking to Everest Base Camp and meeting with different leaders and communities along the way. Below is Harmony’s insight from spending the day in Nagi Monastery in the Kathmandu region, inhabited by a female monk (nun) community.