Patrick Collister: Ageism. Whose problem is it?
7 March 2023
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Menu
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Whilst the headlines have been *slightly* more positive about the recession, claiming it isn’t going to be as bad as we think, we are still facing a challenge. We need to do more with less. We need every penny we spend to sweat as much as it can and deliver a significant return.
I’ve had a new idea for an Oculus game. It’s called lawsuit whack-a-mole. You play the role of a beleaguered legal officer at Meta as you face an ever-growing invasion of corporate, government and regulatory enemies.
Freddie Turner is EMEA Managing Director, MiQ and NDA’s regular columnist.
If the sunsetting of third-party cookies is only just dawning on you then you need to read this.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
At first glance – this may come across as potentially a quite lazy post, and I am hoping the team at NewDigitalAge agree to publish this piece as it is essentially a repost.
But that is the whole point. Hear me out
Barely a week goes by without news surrounding the emergence of attention as a metric. Two pieces that caught my attention recently (sorry) were Mark Ritson’s article ‘Pay attention to Attention’ in Marketing Week and the IAB Australia’s ‘Attention Measurement Landscape’ report.
Patrick Collister, NDA’s monthly creative
In the media landscape social media is no longer the ‘new normal’, it’s just normal. With over 4.59 billion users of social media platforms across the world, the channel offers significant scale. In the UK alone, it is stated that they are 53 million social media users, that’s almost 80% of our total population!
Programmatic innovation is helping put the romance back into advertising, while increasing effectiveness, by feeding creativity rather than stifling it, says MIQ’s Managing Director, Freddie Turner, NDA’s new regular columnist.
In-housing is often thought to be a driver of innovation, data control and cost-saving. In-housing remains a key agenda for marketers as a recent report from Kepler consultancy showed. Looking at over 150 senior marketers from leading brands, over half of those surveyed are considering taking all aspects of their media investment capability in-house.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
The UK’s Data Protection Agency, the ICO, recently served TikTok with a ‘notice of intent’ regarding a possible £27 million fine. But what is the impact?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough