By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory.
“From my experience, weak information presented well is often digested better than great information presented weakly”
Tom Jenen, CRO, Brand Metrics, is an adtech legend. He launched the first programmatic platform for publishers with Admeld, selling it to Google where he then helped launch Google’s first premium programmatic play in Europe.
How often have you achieved a goal you set, only to find that the feeling of achievement all too quickly evaporated to make place for the “now what”, or worse, the “so what”?
Clarity on your role and remit makes everything easier for successful change. When you are CEO for the first-time, the stakes are high and it’s natural to rush to get things underway. This is where the cracks start to appear
It seems that the only constant in digital advertising at the moment is change, whether that’s driven by advertisers.
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist.