Consumers no longer just buy a product – they buy a story, as well as a brand’s ethical and moral standpoint.
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).
Covid has changed everything from our ways of communicating to transforming our working patterns and social behaviours.
‘We were surprised to discover that investment in digital had grown by a huge 49% year on year’
The Japanese principle of Ikigai is a simplistic guide to find happiness in work.
By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s new columnist.
Regular NDA columnist Simon Akers had quite the conversation with his parents on the phone, and it all started from a new ad about baked beans.
raig Fenton leads the Strategy & Operations arm of Google UK & Ireland, defining the company’s direction and implementing that throughout the year.
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”
Backing independent publishers against tech giants is not a controversial position. Everyone likes a stylish, creative underdog.
Who’s MediaLad? In digital media, everyone pretends they know who he, or she, is. We do. Or do we? What we do know is that the anonymous media hero is NDA’s regular columnist.