Interviews, insight & analysis on digital media & marketing

Columns

World Cup attracts more global media engagement than 2022

Brad Rees, CEO of Mediacells, offers his post-match analysis of this year's FIFA World Cup...

AI is making execution cheaper. Understanding is becoming more valuable

I can't help thinking we've become distracted by the wrong conversation. The more interesting question isn't whether AI can save us time. It's ‘what will we do with the time it creates?’

The World Cup is accidentally testing TV’s next £3bn ad opportunity

The hydration breaks are already changing football, and England proved it against Mexico, says Erfan Djazmi...

The biggest World Cup ever – it’s unofficial!

Advertising’s biggest lever is the one that is rarely pulled

Time to Revenue: The metric that will define AI’s winners

AI, Programmatic

From sectors to sentiment? How trusted media brands can win in a world of algorithms

Publishing, Strategy

Matt Barash: brand safety won’t save you from creative sameness

NDA Contributor 28 May 2026

Dan Brain: What a 5 year-old’s party taught me about AI and luxury fashion

Justin Pearse 5 May 2026

Digital Women of Dubai: Lyza Haddag, Global Senior Client Partner, TXT Media

Andy Oakes 11 March 2026

Matt Barash: From services to systems: the shift that will break legacy adtech

Justin Pearse 4 March 2026

MAD//Fest co-founder Dan Brain: “Trust your gut’s magical powers”

NDA Contributor 24 February 2026

Matt Barash: Social is no longer just a channel. It’s the R&D lab for modern marketing

Justin Pearse 16 February 2026

Mario Lamaa, MD, Data & Revenue Operations, Immediate Media joins as NDA columnist

Justin Pearse 3 February 2026

Erfan Djazmi: Beyond the pageview: Why the ‘Signal Web’ is adtech’s new $1 trillion reality

NDA Contributor 2 February 2026

Feeley’s Final Thought: Hyrox and the end of entitled attention

Michael Feeley 30 January 2026

The storm before the calm: how to interpret a turbulent start to 2026

NDA Contributor 29 January 2026

Does ad spend follow attention – or just what feels safe?

NDA Contributor 21 January 2026

Dan Brain, Co-Founder, MAD//Fest: Why I’m backing humanity in 2026

Justin Pearse 20 January 2026