Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns…
Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns…
INCRMNTAL has launched Autonomous, a new marketing measurement platform driving that allows brands to view where they gained or lost incremental value across any channel…
Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.
Mail Metro Media has teamed up with Firework, to be the first European news publisher to launch vertical video infrastructure across its digital portfolio.
PinkNews, the world’s largest and most influential LBGTQ+ media brand, has become the latest premium publisher to partner Ozone…
The measurement solutions of DoubleVerify (“DV”) (NYSE: DV) are now available to all Netflix advertisers…
GumGum, a contextual first, global advertising platform, has announced that all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform.
Ad tech company Adnami has been selected by Nordic publishers Schibsted and Amedia to deliver its high impact formats across their media titles…
IAB Europe is hosting the Retail Media Great Debate where they will explore the European Retail Media landscape.
London-based Qudo has launched its flagship Software-as-a-Service (SaaS) research and activation platform, which leverages data willingly shared by consumers in anonymous online surveys – otherwise known as zero-party data…
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have unveiled an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading.
The UK advertising industry is holding its second ‘All In Census’ today, the biggest industry-wide workforce inclusion survey. Every individual working in the UK’s advertising and marketing services industry is encouraged to ‘stop the clock, take 15 minutes and Have Your Say’.
Project Clover will introduce security gateways that determine employee access to UK and European user data and data transfers outside of Europe.
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