Rethinking discovery: how connected TV is shifting from reach to real-time outcomes
At Advertising Week New York, industry leaders gathered for a panel session, 'Rethinking Discovery in Connected TV', to discuss how the television landscape is evolving beyond traditional 30-second spots toward native home screen experiences and agile, outcome-driven media buying. Hosted by Katie Barrett, Head of Strategic Sales at LG Ad Solutions, the panel featured Kalli Chapman, Vice President, Head of Global Media and Sponsorships at Prudential Financial; Nick Fairbairn, SVP, Growth Marketing at Chime; and Jeremy Cobb, VP of Digital Platforms at H/L Agency...
