This latest instalment of NDA’s Agency News has news from agencies including; Truant London, Ogilvy, Imagination and more.
UK government and the advertising
Hello! boosts the publisher-built digital ad platform’s view of celebrity, culture, and lifestyle content consumption
Xandr launch an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions
The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers.
TikTok are marking the 2021 edition of the Cannes Lions Awards by launching the #CreativityForGood Hashtag Challenge.
More than two-thirds (67%) say marketing coped well with the pandemic, and 57% say it gave marketing the shake-up it needed.
This weeks instalment of NDA Agency News brings good news from agencies including Jargon PR, VCCP, Digital Natives and more.
ITV and Channel 4 have united with Sky on the UK TV industry’s first unified advertising metric across linear and video-on-demand.