NDA Agency News shares partnership, appointment and proposition news from iCrossing UK, AccuraCast, Lickd and more.
NDA has been gathering industry feedback to the incredibly positive news from the Advertising Association and WARC’s Expenditure Report. including below, Teads, Redbus Media, Talon Outdoor, Incubeta, Skyrise Intelligence, Azerion and LiveRamp.
Following incredibly positive news from the latest Expenditure Report from the Advertising Association and WARC, NDA has been asking the. industry for its reaction. Below we hear from The Ozone Project, Permutive, OpenX, Xandr and Starcom.
UK ad spend is on course to recover the entirety of its 2020 pandemic-fuelled decline, according to AA/WARC
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
Procurement will be the biggest force for change in improving diversity in the ad industry, rather than the “virtue signalling” of moves by the agency networks, according to S4 Capital Executive Chairman Sir Martin Sorrell.
A roundup of new campaigns and developments across agencyland, featuring Elvis, Jaywing, Freestyle, Nexer Digital, Komodo and more.