Agencies

Grey London wins Synechron global […]

In 2007, a gorilla sat at a drum kit, waited through ninety seconds of Phil Collins, and sold a frankly heroic amount of chocolate. Cadbury's sales jumped around ten percent¹. No segmentation strategy or bid algorithm did that. A man in a monkey suit feeling it coming in the air tonight did that, and an entire generation of British marketers fell a little bit in love with the idea that the work itself could be the strategy.