Interviews, insight & analysis on digital media & marketing

Agencies

News, views and opinions from the agency community.

Outcome pricing is broken, and it’s not a measurement problem.

Ten things move a commercial outcome. An agency has meaningful control over three of them, and most of the rest is never shared with them.

Advertising, Agencies

Chris Burgess of CTI Digital on AI sovereignty: “There are risks to becoming dependent on a frontier model”

Manchester-based digital transformation agency CTI Digital recently opened public access to Croft, its sovereign AI platform, allowing UK organisations to run advanced AI on infrastructure they control. New Digital Age spoke with Chris Burgess, Group CEO at CTI Digital, to find out more…

NDA’s Media Pride Lunch returns for its fourth year, and tickets are selling fast

New Digital Age's Media Pride Lunch is returning on Thursday, 1 October 2026, bringing together advertising and marketing professionals to mark and support the LGBTQIA+ community.

Advertising, Agencies, Media Pride

Agency News: Incubeta, Mediaworks, Wondersauce and more

Fuse MENA appoints Freddy Farhat to drive sports partnerships growth

Agencies, NDA MENA

Your First Marketing Hire Shouldn’t Be Who You Think

Agencies, Programmatic

Agency News: Joint, Wonderhood Studios, Billion Dollar Boy and more

Oystercatchers MD Becky McKinlay on agency relationships, transformation and the future of marketing

Justin Pearse 5 August 2026

Agency News: Landor, Fox Agency, Boldspace, Pink Neon and more

NDA Staff 31 July 2026

Foresight 2026: Why brands and agencies can’t afford to sit this one out

Andy Oakes 31 July 2026

Q&A: Project Worldwide CEO Chris Meyer on restructuring, AI and why experiential is having its moment

Michael Feeley 28 July 2026

Agency News: Neverland, Carat UK, Grid53 and more

NDA Staff 24 July 2026

Heather Osgood, CEO, True Native Media

The NDA Roundtable: The independent agency advantage in the age of AI

Justin Pearse 23 July 2026

Orban Büller of MFM: “Media and Creative need to work together from Day One”

Michael Feeley 20 July 2026

The independent agency boom: Why autonomy, trust, and agility are winning over global brands

Justin Pearse 20 July 2026

Agency News: Born Social, Connective3, Thinkingbox London and more

Michael Feeley 17 July 2026

Agency news: Dentsu UK&I, Boldspace, TCC LDN and more

NDA Staff 13 July 2026

Sir Martin Sorrell at MAD//Fest 2026: “This is one of the most disruptive periods our industry has ever experienced”

Michael Feeley 9 July 2026

Agency News: Uncovered, IMA, CTI Digital and more

Michael Feeley 3 July 2026