Interviews, insight & analysis on digital media & marketing

Agencies

News, views and opinions from the agency community.

Agencies

Adam Chugg: Cookieless solutions for driving growth in a downturn 

WARC is predicting that global ad spend will slow to 2.6% in 2023 and cited that social media companies were expected to bear the brunt of the slowdown. At the same time, the industry at large is talking about media inflation across channels.