We’ve partnered with Amy Kean to create a one-of-a-kind 6-week training course that mixes psychology with role play with media training with storytelling techniques with actual PR like podcasting, blog writing and presenting with community-building and having fun.
Practice Makes UnPerfect is about honing that natural voice and joining a community of women who want to be themselves on stage, on air, and even written down. Our groups will go on a journey of semi self-discovery that’s designed to help you understand your barriers, understand other people, work out what you want to say to the world, and how.
Why are women not seen as creative leaders in our industry? There’s obviously a myriad of factors in play, but the stereotype of a ‘creative’ person is ingrained in all aspects of our culture, and starts in childhood.
According to a 2021 survey on burnout, employees reported being asked to take on more work; toxic workplace culture (gossip, sexism, excessive workplace politics, bullying, etc.); being asked to complete work faster; and micromanagement at work as the top reasons contributing to burnout.
It’s no secret that in recent years we’ve seen dazzling, award-winning creativity in digital advertising dwindle, in favour of hyper-targeted data strategies, efficiency-driving and over-measurement of traditional ‘spreadsheet KPIs’, all underpinned by programmatic activation.
These articles have been written by the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voices.
mmell, Team Lead Media Operations, Adimo, discusses within knowledge management, we know that knowledge “hiders” exist but what exactly are they?
Gizem Unal, Marketing Operations Manager, Permutive, discusses the culture of experimentation.
These articles have been written
It is that time of the year again, when every business leader starts planning for the next 12 months. This is one of the busiest seasons of the year and, at the same time, the most exciting one.
Lauren Kroll, Customer Success Manager, Permutive, discusses how publishers can build narratives from their first party data.
Have you ever heard the phrase, “knowledge is power?” It means the more you know, the more you will succeed. But what if you know something and don’t share it? Is it still powerful?
These articles have been written
Naveen Mahil, Customer Success Executive, Adimo, discusses the impact of the lack of representation of South Asians in the media.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
Built by Jigowatt – Web Design Peterborough
