Interviews, insight & analysis on digital media & marketing

Practice Makes Unperfect

We’ve partnered with Amy Kean to create a one-of-a-kind 6-week training course that mixes psychology with role play with media training with storytelling techniques with actual PR like podcasting, blog writing and presenting with community-building and having fun.

Practice Makes UnPerfect is about honing that natural voice and joining a community of women who want to be themselves on stage, on air, and even written down. Our groups will go on a journey of semi self-discovery that’s designed to help you understand your barriers, understand other people, work out what you want to say to the world, and how.

Practice Makes Unperfect

Calling BS: why ignoring burnout syndrome will harm your business

According to a 2021 survey on burnout, employees reported being asked to take on more work; toxic workplace culture (gossip, sexism, excessive workplace politics, bullying, etc.); being asked to complete work faster; and micromanagement at work as the top reasons contributing to burnout. 

Practice Makes Unperfect

Yes, your ad looks boring! Why are we still not putting creativity first?

It’s no secret that in recent years we’ve seen dazzling, award-winning creativity in digital advertising dwindle, in favour of hyper-targeted data strategies, efficiency-driving and over-measurement of traditional ‘spreadsheet KPIs’, all underpinned by programmatic activation.