
Marketers still aren’t ready for cookie deprecation
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans…
New data from the ecommerce provider Visualsoft shows that both fashion and footwear have demonstrated exceptional resilience and vitality in the market over the past year…
An eBay Ads survey of 2,067 UK consumers found that 34% of people are influenced by online ads during the Christmas periods.
BigCommerce found that the main pain points faced by B2B buyers are inaccurate pricing and shipping costs, slow website load times, and poor customer support.
The latest research from ADvendio suggests that retail businesses will need to evolve their channel-mix for consumer engagement…
With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
InMobi has released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America….
New research from Amazon Ads reports that almost three in five (59%) UK consumers are streaming TV for more than one hour each day, rising to more than nine in 10 consumers (93%) aged 18 to 34 years…
Research by global influencer agency Billion Dollar Boy has revealed a collective increase of 15.6 million social media followers across the 736 players competing in the Women’s World Cup 2023…
Brands are overlooking older consumers and missing out on a lucrative audience, according to new analysis by CreativeX…
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store increases, according to research from ADvendio…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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