Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Strategy
48% of businesses fail to measure the impact of their ESG plans
Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans…
Michael Feeley
14 September 2023
Retail
Online fashion sales prove resilient as crowds descend on London Fashion Week
New data from the ecommerce provider Visualsoft shows that both fashion and footwear have demonstrated exceptional resilience and vitality in the market over the past year…
Michael Feeley
13 September 2023
Retail
Cost-of-living should be front of mind for brands this Christmas
An eBay Ads survey of 2,067 UK consumers found that 34% of people are influenced by online ads during the Christmas periods.
Tyrone Stewart
6 September 2023
Retail
B2B buyer expectations are increasingly being influenced by their consumer experiences
BigCommerce found that the main pain points faced by B2B buyers are inaccurate pricing and shipping costs, slow website load times, and poor customer support.
Tyrone Stewart
5 September 2023
Strategy
UK shoppers’ demands prompt need for cross-channel ads
The latest research from ADvendio suggests that retail businesses will need to evolve their channel-mix for consumer engagement…
Michael Feeley
4 September 2023
Social Media
Retail marketers left in the dark over social ad spend
With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
Michael Feeley
30 August 2023
CTV
Nielsen’s State of Play report reveals streaming insights
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
Michael Feeley
29 August 2023
Ecommerce
Opportunities for digital back-to-school sales increase
InMobi has released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America….
Michael Feeley
29 August 2023
CTV
Amazon Ads Streaming TV research: nearly half (49%) of UK adults discover new brands via streaming TV ads
New research from Amazon Ads reports that almost three in five (59%) UK consumers are streaming TV for more than one hour each day, rising to more than nine in 10 consumers (93%) aged 18 to 34 years…
Michael Feeley
24 August 2023
Social Media
What’s the social score? Research reveals social influence and earning potential of Women’s World Cup players
Research by global influencer agency Billion Dollar Boy has revealed a collective increase of 15.6 million social media followers across the 736 players competing in the Women’s World Cup 2023…
Michael Feeley
23 August 2023
Strategy
Older adults make up just 4% of people featured in ads
Brands are overlooking older consumers and missing out on a lucrative audience, according to new analysis by CreativeX…
Michael Feeley
22 August 2023
Retail
51% of shoppers more likely to convert when served shelf-edge digital ads
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store increases, according to research from ADvendio…
Michael Feeley
16 August 2023
