Interviews, insight & analysis on digital media & marketing

Research

Advertising

Global TV media costs increase 31% post pandemic

A new analysis from international marketing intelligence service WARC has found that media inflation is driving up the cost of advertising across channels, with TV most affected…

Technology

Adjust and TikTok iOS 14.5+ guide reveals surprising opt-in rates 

Mobile marketing analytics platform Adjust and leading short form video platform TikTok has released a joint guide, “iOS 14.5+: Success made simple with Adjust and TikTok” offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile…

General

Half of all UK adults admit to checking the news in bed

The UK public are “news obsessed” with nearly half (49%) of UK adults admitting to checking the news in bed, and 6% checking the news after sex according to a new report by Tickaroo, a live blogging solution that’s revolutionising the way media companies report live news…  

Advertising

Retailer CMOs forecast ‘benchmark beating’ ROI from Retail Media

According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months… 

Advertising

In-game ads are attracting attention, finds Lumen report

Attention measurement agency Lumen Research has teamed up with Digital Turbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention…