Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
New data from Fiverr has revealed the work preferences and career ambitions of UK Gen Z, with a majority shunning traditional 9 to 5 employment in favour of flexible hours and the opportunity to be their own boss.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
Original research of over 1,000 UK shoppers by Retail Technology Show has revealed that the average consumer now makes 10 purchases on TikTok each year, outpacing other social networks…
Planning-inc research of senior marketing professionals working in UK-based B2C brands has uncovered a staggering insight that three quarters (75%) don’t believe senior leadership truly values the role of customer marketing to the wider business.
A unique methodology has been developed that provides unique insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand awareness, brand consideration, brand preference and action intent…
UK media inflation is predicted to reach 3.8% in 2023, down from 4.0% in 2022, according to the ECI Media Management’s 2023 Media Inflation Report…
New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…
IAB Compass, a new report created with research consultancy MTM, looks at the evolution of four fast-growing digital channels: AR/VR, CTV, gaming and shoppable advertising…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
