Interviews, insight & analysis on digital media & marketing

Research

Strategy

48% of businesses fail to measure the impact of their ESG plans

Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans… 

Social Media

Retail marketers left in the dark over social ad spend

With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…