Interviews, insight & analysis on digital media & marketing

Research

Advertising

Marketers cite customer satisfaction as top priority, but baulk at more ethical marketing

Research from data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting, has found that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49% indicate that they would go beyond what regulations such as GDPR require, to adopt more ethical marketing practices for the customer…

Agencies

Marketing budgets reach strongest levels since 2014

UK marketing budgets were revised up to a nearly eight-year high during the first quarter of 2022, as pandemic-related concerns continue to fade away, according to the latest IPA Bellwether Report.

Strategy

Only 26% of global marketers are confident in their audience data

While 69% of marketers believe first-party data is essential for their strategies and campaigns, and 72% of marketers believe they have access to quality data, only 26% of global marketers are fully confident in their audience data, according to newly published research.