Interviews, insight & analysis on digital media & marketing

Roundtables

Programmatic

The NDA Roundtable: Is attention the future of advertising?

NDA, in partnership with DoubleVerify, hosted a panel discussion for an audience of northern media agencies and advertisers to examine the industry’s growing interest in attention as a metric, and how important it will be to evolve measurement and the determining factors of campaign performance, if advertisers are to deliver impactful and valuable ads in an increasingly privacy-focused world.

Publishing

Why in-game advertising is worthy of more attention

During this year’s Cannes Lions Festival, NDA, in partnership with in-game advertising platform Anzu and Lumen Research, the global attention technology company, hosted a panel event to discuss the results of an extensive two-year study into the impact of attention on digital advertising and gaming…

Digital Women

Digital Women: laying down the law for sustainable digital media?

New Digital Age, in partnership with Eyeo,  brought together a group of highly esteemed female digital media, marketing and advertising leaders under the banner of its Digital Women initiative, to discuss one of the hottest topics in the industry: sustainability…

Digital Women

Digital Women: does advertising have the power to change the world?

New Digital Age, in partnership with Eyeo, brought together a group of esteemed female digital media, marketing and advertising leaders under the banner of its Digital Women initiative, to discuss one of the hottest topics in the industry: sustainability…

Social Media

Powering performance through creativity

Brands and agencies – including Bolt, Wonderskin, and GroupM – discuss the role of creativity in performance marketing during exclusive TikTok roundtable.

Strategy

Roundtable: replenishing advertisers’ attention deficit

NDA convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it? Featuring Sophie Strong, Managing Partner of Media Experience, PHD UK, Lina Angelides, Head of Programmatic, OMD UK, Justin Reid, Director of Media, Destinations, Hotels and Growth, Tripadvisor, Ross Coombes, Programmatic Commercial Director, Mindshare, Mike Follett, Managing Director, Lumen Research and Maya Tank, Senior Client Partner at DoubleVerify, we explore the advertiser’s attention deficit disorder.

Programmatic

Have we got your attention? The NDA Attention Roundtable debate

With all of the questions and at least some of the answers, NDA Editor Justin Pearse convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it.

Strategy

Roundtable recap: contextual creativity in the age of AI

What is the role of creativity in contextual advertising? And how are advancements in machine learning and AI driving the contextual agenda forward? 

These were the topics up for debate in the second half of a roundtable table discussion hosted recently by New Digital Age (NDA) in association with Smartframe Technologies…

General

Roundtable recap: attention turns to contextual advertising

Does contextual advertising require new methods of measurement and attribution? New Digital Age, in association with Smartframe Technologies, recently hosted a roundtable discussion of these issues and more…