Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
Media and advertising execs gathered in London recently to hear a panel of industry experts (including execs from Azerion and Lumen Research) discuss the use of attention metrics in media planning and campaign measurement…
NDA, in partnership with DoubleVerify, hosted a panel discussion for an audience of northern media agencies and advertisers to examine the industry’s growing interest in attention as a metric, and how important it will be to evolve measurement and the determining factors of campaign performance, if advertisers are to deliver impactful and valuable ads in an increasingly privacy-focused world.
In a roundtable to launch its Blueprint for Change initiative, NDA convened leading figures from brands, agencies, civil society and industry bodies to discuss the practical steps organisations must take today to deliver true inclusivity.
During this year’s Cannes Lions Festival, NDA, in partnership with in-game advertising platform Anzu and Lumen Research, the global attention technology company, hosted a panel event to discuss the results of an extensive two-year study into the impact of attention on digital advertising and gaming…
New Digital Age, in partnership with Eyeo, brought together a group of highly esteemed female digital media, marketing and advertising leaders under the banner of its Digital Women initiative, to discuss one of the hottest topics in the industry: sustainability…
New Digital Age, in partnership with Eyeo, brought together a group of esteemed female digital media, marketing and advertising leaders under the banner of its Digital Women initiative, to discuss one of the hottest topics in the industry: sustainability…
Brands and agencies – including Bolt, Wonderskin, and GroupM – discuss the role of creativity in performance marketing during exclusive TikTok roundtable.
NDA convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it? Featuring Sophie Strong, Managing Partner of Media Experience, PHD UK, Lina Angelides, Head of Programmatic, OMD UK, Justin Reid, Director of Media, Destinations, Hotels and Growth, Tripadvisor, Ross Coombes, Programmatic Commercial Director, Mindshare, Mike Follett, Managing Director, Lumen Research and Maya Tank, Senior Client Partner at DoubleVerify, we explore the advertiser’s attention deficit disorder.
With all of the questions and at least some of the answers, NDA Editor Justin Pearse convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it.
What is the role of creativity in contextual advertising? And how are advancements in machine learning and AI driving the contextual agenda forward?
These were the topics up for debate in the second half of a roundtable table discussion hosted recently by New Digital Age (NDA) in association with Smartframe Technologies…
Does contextual advertising require new methods of measurement and attribution? New Digital Age, in association with Smartframe Technologies, recently hosted a roundtable discussion of these issues and more…
Are curated partnerships and data collaboration the keys to unlocking the potential of CTV advertising? Does the CTV format offer more creative possibilities for marketers than traditional TV advertising?
New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace. Featuring expert insight and commentary from Ampere Analysis, Roku, Channel 4, Samsung Ads, Vevo UK and OUTtv.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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