Interviews, insight & analysis on digital media & marketing

Roundtables

Publishing

The NDA Roundtable 3: Personalised advertising in an audio world

Data being used to personalise advertising has been something that has seemingly made consumers uncomfortable for a number of years now. Despite this, research from A Million Ads found that 61% of people are happy to give permission for their data to be used in order for them to receive more relevant ads.

Strategy

The NDA Roundtable: What exactly is ‘growth marketing’ anyway?

New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.