The third writeup of our CTV Advertising roundtable focusses on measurement.
For many years, the industry has been defined by the idea of striving to be ‘mobile-first’. However, with the emergence of connected TV (CTV), is it perhaps time for us to be thinking ‘CTV-first’ instead?
New Digital Age recently partnered with audience platform Permutive to host ‘The Pitch US’, a Shark Tank-style event that allows publishers to pitch their first-party data solution to a panel of agencies.
NDA recently ran a roundtable discussing connected TV featuring Boots, Finecast, DoubleVerify, Samsung Ads; Essence Global, ITV and Channel 4.
NDA recently partnered with Talon Outdoor to host a roundtable discussing the fourth era of programmatic: programmatic out-of-home. In this second article from the event.
NDA recently partnered with Talon Outdoor to host a roundtable discussing the fourth era of programmatic: programmatic out-of-home.
With third-party cookies going away, the industry has been working hard to find ways that it can continue to be effective in a world without easy access to consumer data. For publishers, there are a number of strategies that they could potentially be adopting, one of which focuses on authenticated first-party data.
NDA recently partnered with LiveRamp to hold a roundtable looking at the deprecation of third-party cookies from the point of view of the publisher.
NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.
DA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising.
The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
“First-party data is simply any data that is collected directly from the customer by our brands or products,” that’s how Reckitt’s Kelly would define first-party data, and it’s hard to argue with that. First-party data is any data that’s shared directly with a brand or publisher. Simple enough, right?
n the second part of the writeup of our data roundtable we look for answers on the impact of macro changes to the industry.