Interviews, insight & analysis on digital media & marketing

Roundtables

Advertising

Roundtable recap: why Digital Out of Home offers a unique blend of data and creativity 

Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…

Publishing

What’s next for the creator economy 

News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.

Agencies

The NDA Cannes Roundtable:  is video measuring up for digital marketers?

New Digital Age (NDA), in association with Outbrain,  recently posed these questions and others to a panel of industry experts at the recent Cannes Lions festival. NDA’s editor Justin Pearse chaired the conversation and was joined by Kai Henniges, CEO & Co- Founder at video intelligence AG (now part of Outbrain), NDA’s partner for the event.