DOOH: the apex of data driven-creativity
15 August 2022
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Opinion
DOOH: the apex of data driven-creativity
15 August 2022
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Technology
Why your data scientists should be using a clean room
The age of consumer privacy has wreaked havoc on how data can be used across a variety of use cases, from marketing through to inventory management to financial modeling, writes Luca Bocchiardi of Cuebiq…
NDA Staff
12 August 2022
Publishing
Have telcos reached a streaming equilibrium?
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
NDA Staff
10 August 2022
General
Data analysis for beginners: understanding distributions
If you haven’t climbed the mountain of statistics, where should you start in understanding data? Pete Holley, Head of Measurement at Realtime, offers some advice…
NDA Staff
10 August 2022
Partner Content
How to unlock the opportunities of Web 3.0 and the metaverse
This new phase of the web will provide unprecedented opportunities, but where are we in the context of this chapter and more importantly what technologies are defining it?
NDA Staff
9 August 2022
Programmatic
CTV: How can you evaluate performance? (part two)
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
NDA Staff
8 August 2022
Strategy
The power of competitive email intelligence
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
NDA Staff
4 August 2022
Programmatic
A day in the life of a programmatic trading advisor
With the recent Google news of removing third-party cookies in 2024, identity is on everyone’s minds and is a key part of the role of a programmatic trading advisor
Andy Oakes
3 August 2022
Advertising
Digital Out of Home Advertising – how to get it right
With Digital Out of Home (DOOH) now mainstream, ads can now be served with the perfect timing, in the perfect context, writes Joel Livesey of The Trade Desk…
NDA Staff
2 August 2022
Advertising
Graph database technology: how to know customers without cookies
Graph database technology is being used to build high-functioning recommendation engines that don’t rely on third-party cookies, writes Dr. Alicia Frame of Neo4j…
NDA Staff
2 August 2022
Agencies
Bridging the gap between design & development
The design industry has evolved rapidly over the last 20 years thanks, in no small part, to digital innovation. Back when Curious launched in 2002, computers still came with large boxes bolted to their back, the iPhone was still five years away from launch, and my role of Digital Creative Director didn’t exist.
Justin Pearse
1 August 2022
Partner Content
The show must go on: how digital marketing can adapt to recession
Advertisers, marketers, and publishers need to move on from asking “how likely” a recession is, to “how long?” and “how deep?” it will be, writes Mike Woosley of Lotame…
NDA Staff
1 August 2022
Partner Content
Understanding the levers that link attention to brand performance
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
NDA Staff
1 August 2022
