“Tell us about your journey to CEO” is a common question I am asked on panels or in interviews. Looking around I understand why the question is asked – the representation of females in CEO positions across digital agencies remains appalling
“Tell us about your journey to CEO” is a common question I am asked on panels or in interviews. Looking around I understand why the question is asked – the representation of females in CEO positions across digital agencies remains appalling
If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.
With brands and retailers paying up to 30% margin for selling on marketplaces, they cannot afford any mistakes in how they present, promote and fulfil their products, says James Barlow, Regional Director UK&I at Akeneo…
We talk to Giovanni Sollazzo, CEO of AIDEM, who explains why we need to move away from the ‘black box’ culture of the current advertising industry.
Whereas diversity focuses on acknowledging and celebrating people’s differences,
inclusivity is all about creating an environment where different perspectives, backgrounds
and communication styles are equally valued
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Jo Eckersley, CEO of Bubbl.
So here’s a money saving tip for all advertisers: stop buying ads that don’t get seen. The most expensive ad that you’ll ever buy is one that no one looks at. All that effort, all that money: it’s worth nothing if your ad is ignored.
With smart cities promising to deliver the modern utopian dream, architects need to address the tangible challenges of the technology involved. There are a number of key areas that need exploring as architects, city planners, and government officials plan the next phases of smart city evolution.
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
Despite the unbridled success of the Women’s Euros – which played out to sell-out crowds from Brighton to Manchester – the sponsorship revenue from the mainline brand partners such as Heineken, Visa, and Volkswagen, was a relatively meagre £2m. This is thought to be around a fifth of that enjoyed by ITV for Love Island through the partnerships it signed, with the likes of eBay, Just Eat, and WKD.
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
By Brad Rees, CEO, Mediacells
Mark Evans, Senior Director, Buyer Development at Index Exchange, looks at how advertisers can get the most out of their digital campaigns this holiday season.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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