
DOOH: the apex of data driven-creativity
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
The age of consumer privacy has wreaked havoc on how data can be used across a variety of use cases, from marketing through to inventory management to financial modeling, writes Luca Bocchiardi of Cuebiq…
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
If you haven’t climbed the mountain of statistics, where should you start in understanding data? Pete Holley, Head of Measurement at Realtime, offers some advice…
This new phase of the web will provide unprecedented opportunities, but where are we in the context of this chapter and more importantly what technologies are defining it?
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
With the recent Google news of removing third-party cookies in 2024, identity is on everyone’s minds and is a key part of the role of a programmatic trading advisor
With Digital Out of Home (DOOH) now mainstream, ads can now be served with the perfect timing, in the perfect context, writes Joel Livesey of The Trade Desk…
Graph database technology is being used to build high-functioning recommendation engines that don’t rely on third-party cookies, writes Dr. Alicia Frame of Neo4j…
The design industry has evolved rapidly over the last 20 years thanks, in no small part, to digital innovation. Back when Curious launched in 2002, computers still came with large boxes bolted to their back, the iPhone was still five years away from launch, and my role of Digital Creative Director didn’t exist.
Advertisers, marketers, and publishers need to move on from asking “how likely” a recession is, to “how long?” and “how deep?” it will be, writes Mike Woosley of Lotame…
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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