Interviews, insight & analysis on digital media & marketing

Opinion

Cannes Lions 2026: proof over promise

Conversations happening this year at Cannes suggest that audio is increasingly being regarded as an effective performance channel, rather than a branding add-on, says Kamel El Hadef, co-founcer of Audion...

LLMs: is marketing’s newest audience diluting brands, or defining them?

Targeting LLMs doesn’t require a new marketing strategy, rather a refinement of current SEO thinking, says Johann Wrede, Chief Marketing Officer, UserTesting...

Aftersun: Cannes ‘26 industry reaction – part 2

With the 2026 edition of

Why going quiet on sustainability is a marketing mistake

Aftersun: Industry commentary on Cannes ‘26

Cannes, Partner Content

From Scale to Precision: Why YouTube Needs a Smarter Matchmaker

If AI had to recommend your brand, would it know why?

Cutting through the PrDOOH noise

NDA Contributor 23 June 2026

Transparency – the golden thread of Cannes 2026

NDA Contributor 22 June 2026

Prime Day 2026: what does the industry say?

NDA Staff 18 June 2026

Rob Webster’s pre-Cannes message: Media Planning 2.0 provides the path from AI dissonance to orchestration

Michael Feeley 18 June 2026

Who you gonna call when your CTV strategy is a mess?

NDA Contributor 17 June 2026

How creative agencies can avoid exposing clients to avoidable Intellectual Property risks

NDA Contributor 17 June 2026

Consent is the new performance currency

NDA Contributor 16 June 2026

‘Just ChatGPT it’: how search quietly changed while I was on maternity leave

NDA Contributor 15 June 2026

It’s time to hold election ads to the same standard as crisp packets

Andy Oakes 12 June 2026

Pic by Fauzan Saari on Unsplash

Marketers of the world play ball: industry comment on the FIFA World Cup 2026

NDA Staff 12 June 2026

What media buyers don’t know about the numbers behind their ‘data-driven’ campaigns

NDA Contributor 11 June 2026