The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talk to some of the speakers appearing at the event, set to become our industry’s new key show.
Although film-of-the-moment, Everything Everywhere All at Once, gave us a peek into the multiverse, the red carpet seems yet to catch-up. Limelight-hungry celebs are missing a trick by not experimenting with new tech-led opportunities like digital fashion.
As digital further moves to become the primary driver of business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them, writes Kevin Korpics, Field CTO, EMEA/APJ, Quantum Metric…
Retail media shows signs of catching up with a lot of other media channels and for some brands and industries it now even overperforms compared to standard display or search.
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.
Why so few podcast ads are bought programmatically through demand-side platforms. But is programmatic is the answer to the scale, ease and cost-effectiveness that advertisers are looking for?
Every impression accounts, even during the best of times. During an economic downturn, the value of quality impressions increases drastically. As a result, navigating the advertising landscape in a recession is a daunting task, but when done right it can unlock many opportunities.
‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands.
Given today’s landscape, how can we create effective B2B marketing campaigns in 2023?
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
Using the Meltwater 2023 Digital Report, Jess Smith debunks ten common myths about contemporary digital marketing…
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