It is that time of the year again, when every business leader starts planning for the next 12 months. This is one of the busiest seasons of the year and, at the same time, the most exciting one.
It is that time of the year again, when every business leader starts planning for the next 12 months. This is one of the busiest seasons of the year and, at the same time, the most exciting one.
Before the pandemic, QR codes were on the brink of extinction, despite being in existence for over 25 years. They were rarely used by consumers and had little practical application.
Have you ever heard the phrase, “knowledge is power?” It means the more you know, the more you will succeed. But what if you know something and don’t share it? Is it still powerful?
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
Marketing to Chinese consumers presents global brands with an unprecedented opportunity.
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With recovery firmly on the horizon, marketers must consider how to best support travel and hospitality brands who are ramping up media activity as the advertising landscape has changed when it comes to re-engaging consumers and building and maintaining their trust.
The pervasiveness of social media across all ages has influenced our modern behaviours and in a world dominated by digital culture, people are currently developing social media habits that can simultaneously benefit and harm their mental health.
It is our responsibility to understand the reasons for cheap creative in order to save good creative, but it is the clients responsibility to respect the difference.
Stephen Broderick, Manager Partner at Media Marketing Compliance, explains why financial compliance audits are key to advertising transparency.
A collection of comments from industry executives in response to the latest IPA Bellwether Report.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Ashleigh Footit, Senior Programmatic Manager at The Independent.
Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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