With the rise of social media, the audience voice has grown and got louder; and there are countless more spaces for the brand conversation to take hold.
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
With mobile gaming showing no signs of slowing down, which trends will truly matter in 2021 and how will these trends continue to accelerate this growth and evolution?
No doubt, more brands and app companies are leaning toward creating, customising, and implementing programmatic strategies in-house. This represents a significant shift in media buying, and can also be considered to be a part of a larger transformation of the whole communication strategy.
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and his team consulted with over 200 global brands about what it takes to build, maintain and grow a brand in today’s digital age. Here he distils his 5 key takeaways from those discussions.
Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.
Worryingly, fraudsters are riding on the coattails of CTV’s meteoric rise, with CTV fraud impressions having increased 220% in 2020 (compared with 2019), and 500,000 fraudulent device signatures detected daily.
