Interviews, insight & analysis on digital media & marketing



When it comes to creative hiring – act, don’t react. Here’s why

The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?


Mastering Google Analytics 4

Google may describe Google Analytics 4 (GA4) as ‘the future of analytics’ but does it really live up to the hype? Richard Hayes, head of search at Catalyst finds out for NDA…


Scaling marketing ops for B2B lead generation

Ask ten people from across a business what marketing does, and you’ll no doubt get 12 different answers, at a minimum, writes Ralf Paschen, CMO at…