Maternal wall bias is probably one of the most rooted gender stereotypes
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.
Matt White, Vice President of Quantcast, advises brands to leave third-party cookies in the past now, rather than waiting until next year.
Nick Mason, CEO & Founder of Turtl, explains why interactive modular content can pave the way for greater sustained attention and higher engagement.
More than 50 million people around the globe now consider themselves creators. And despite its infancy – the creator economy was born only a decade ago – it’s already valued at over £78.1 billio
Heather Lloyd, Head of Product Marketing at Nano Interactive, discusses the role of attention in the cookieless future.
Successful influencer marketing relies on the strength of the relationship between the follower and the influencer. So how are Instagram influencers able to achieve this connection
Your calm mind is the ultimate weapon against your challenges.
Programmatic has existed within the
For many years, TV has grappled with how best to measure audiences. Traditional linear TV is in decline, with most consumers now moving towards streaming services. To continue to reach the audience metrics, the industry needs to move towards ad-supported versions of services such as Netflix and NOW TV.
Stale gender stereotypes are still as rife as they were in the Mad Men era, with 92% of women in advertising still depicted in traditional (read: sexist) roles.
By Dovilė Buinickaitė, HR Director
Advertising budgets are reaching new peaks, as the recently released IAB digital ad spend figures show. With budgets surging by 40% in 2021 to £23.5bn, it’s clear that after a challenging couple of years, brands are now channelling greater investment into engaging and entertaining their customers.