Interviews, insight & analysis on digital media & marketing

Opinion

Technology

Achieving operational efficiency through a digital-first approach  

As digital further moves to become the primary driver of business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them, writes  Kevin Korpics, Field CTO, EMEA/APJ, Quantum Metric… 

Mobile

A winning approach for non-gaming app growth

In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.

Social Media

How to solve influencer marketing pay disparities

One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.

Every impression matters. Here a group of three individuals are looking at the analytics of their campaigns.
Publishing

Every impression counts during a recession

Every impression accounts, even during the best of times. During an economic downturn, the value of quality impressions increases drastically. As a result, navigating the advertising landscape in a recession is a daunting task, but when done right it can unlock many opportunities.

Programmatic

Changing data use and how PROOH is helping clients achieve more

‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands.