Research from the Harvard Business Review showed that, on average, professional and personal networks shrunk by around 16% during the pandemic, as networking along with working and socialising, shifted online.
Research from the Harvard Business Review showed that, on average, professional and personal networks shrunk by around 16% during the pandemic, as networking along with working and socialising, shifted online.
Dom Kozak, Head of Programmatic at JCDecaux UK, discusses the trends that marketers should be capitalising on this Christmas.
The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?
According to new research, brands that incorporate gamification into their customer engagement strategies see a 47 per cent rise in engagement, a 22 per cent rise in brand loyalty and a 15 per cent rise in brand awareness.
“Last year’s launch and the subsequent success of ChatGPT certainly sparked some concern in me about the future of my role as a content writer…” – Jack Malone, Brand Content Manager for Inspired Thinking Group
AI is a tool, no more and no less, writes Dom Sweeney, Head of Creative at INNOCEAN UK…
Google may describe Google Analytics 4 (GA4) as ‘the future of analytics’ but does it really live up to the hype? Richard Hayes, head of search at Catalyst finds out for NDA…
Of all the video metrics you could measure – or perhaps, more accurately – would like to measure but currently can’t – do you know which are the most important?
Ongoing increases in payment wait times are impacting independent retailers, writes Rich Bayer, UK Country Manager at Clearpay…
With brand switching rife and price sensitivity soaring, how can brands win loyalty from cost-of-living Christmas shoppers? Emma Sahota of Astound Commerce offers her advice…
Ask ten people from across a business what marketing does, and you’ll no doubt get 12 different answers, at a minimum, writes Ralf Paschen, CMO at xtype.io…
Consumers have become hyper-fatigued by certain brand communications and are now actively choosing not to choose, writes Estelle Boon, Head of Consumer Brands at Grayling…
51% of Millennials and 48% of Gen Z will abandon a purchase if their preferred payment method isn’t available, writes Donal McGuinness, CEO of Prommt…
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