Failure to launch – Why market entry needs to be planned.
July 30, 2021
Ellie Edwards-Scott is Co-Founder of The Advisory Collective and Partner at Bluestripe Connect, working with adtech businesses to help them
Opinion
Technology
How B2B marketers can advance their use of intent data
Intent data could be the golden ticket for B2B marketers looking to offer unparalleled, deeply personalised customer experiences.
NDA Staff
July 29, 2021
Programmatic
Third-party data is dead, long live the new data dawn
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
Eleanor Oakes
July 28, 2021
General
Why it’s crucial to involve your employees in the big office return plan
How do we bring people back together in a way that will allay their fears, be motivating and meet the needs of the business?
Andy Oakes
July 28, 2021
General
Five reasons moving from client-side to agency could be for you
Both client-side work and agency work have a lot to offer, but as I’ve most recently made the switch from client-side work back into an agency setting, I wanted to cover the reasons why.
Andy Oakes
July 27, 2021
Social Media
Why licencing music requires a special kind of knowledge
Stan McLeod, Head of Product at Lickd, discusses the need for collaboration between the music industry, tech platforms and content creators.
Eleanor Oakes
July 27, 2021
Technology
Cultivating growth together
To say we are a progressive industry would be an understatement. Digital technology drives significant changes across all aspects of humanity. Shouldn’t that inherently make ours the most inclusive companies to work for?
NDA Staff
July 26, 2021
Programmatic
Redefining the customer-brand relationship in a post-cookie world
Regulators have been saying, loudly and clearly, for some time that the advertising industry needs to change the way it targets consumers online, particularly with CCPA and GDPR on a much broader level.
NDA Staff
July 23, 2021
Agencies
Are indies “talent farms” for clients?
The talent shortage in agencie is growing due to the migration client-side
Andy Oakes
July 22, 2021
