Working in outdoor media has made me particularly aware of the importance of visibility in public spaces. Inclusive campaigns are not just seen by niche audiences, they exist in town centres far beyond London, transport networks and communities where millions of people engage with them every day.

In a wide ranging conversation, Outvertising CEO Chris Dunne reflects on a turbulent year for inclusion in advertising, the commercial pressures facing the sector, and why “values safety” should now sit alongside brand safety on every marketer’s agenda.