News, views and opinion from the programmatic and data industries.
Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.
Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.
To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat with Emma Newman, CRO, EMEA at PubMatic.
Why so few podcast ads are bought programmatically through demand-side platforms. But is programmatic is the answer to the scale, ease and cost-effectiveness that advertisers are looking for?
‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
At our Marketing the Marketers event, moderator and New Digital Age editor, Justin Pearse, brought together three leading experts in the field to discuss how all parties can make the most of what has the potential to be a fruitful relationship.
Ahead of the Digital Women International Women’s Day Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear from Agatha Zietala, VP International Marketing at Magnite.
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Georgie Broadhead, Marketing Director at Xandr a Microsoft Company.
DoubleVerify has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete.
The entries deadline has now been extended to 10th March at 23:59
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Samir Chabab, Head of International Marketing & Communications, Index Exchange.
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Maria Shcheglakova, Marketing Director EMEA, Pubmatic.
The additional investment from the existing shareholders will “enable the business to fast-track development of its product and service offering for advertisers and tools and analytics for publishers”
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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