Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
News, views and opinion from the programmatic and data industries.
Reach has partnered with LiveRamp to enable marketers to buy authenticate inventory without having to rely on third-party identifiers.
Chris Childs, Managing Director UK at Hawk Platform, shares the key themes emerging from the industry around programmatic DOOH.
With the recent Google news of removing third-party cookies in 2024, identity is on everyone’s minds and is a key part of the role of a programmatic trading advisor
By Doug Stevenson, CEO and
Chris Edwards is Director, Business Development at Rakuten Advertising. In media career spanning over twenty years, roles have included at Hearst Magazine, AOL, Glam Media and many more.
The past 18 months have seen a boom in mergers and acquisitions across the adtech ecosystem, as companies look to expand their offering and create their own ‘walled gardens’ in response to ATT, as companies look to secure as much first-party data as possible. We asked Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, to explain the motivations behind this recent wave of acquisitions.
Artificial Intelligence (AI), particularly within the ad decisioning phase, is able to perform certain tasks better than any human can. For example, it can crunch huge datasets all day, every day, and come up with the best approach based on that data.
Andy Heald is Publisher Team Lead in the UK for Index Exchange and was previously at Bumble and Celtra. We asked who his digital hero is.
Around 80% of global digital ad spend goes to these walled gardens despite people spending half their time outside of these ecosystems on the open internet, writes Colette Munnelly of Xandr…
New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, tells NDA why performance metrics are important to the growth of CTV advertising.
Fiona Salmon is Global VP of Partnerships at Captify. An industry veteran, she was the first person in the UK market for 1plusX, launching their high-tech data platform to publishers and brands.