News, views and opinion from the programmatic and data industries.
Fi Salmon, the Global VP of Partnerships and Sustainability Lead at Captify is the latest speaker to be announced at NDA’s Foresight Focus leadership summit on the morning of 12 December.
Fi Salmon, the Global VP of Partnerships and Sustainability Lead at Captify is the latest speaker to be announced at NDA’s Foresight Focus leadership summit on the morning of 12 December.
RTB House has announced the introduction of ContentGP which the company claims “is set to revolutionise the way marketers understand and engage with online audiences”.
Let’s explore the different types of clean rooms on the market today and how each can help connect the dots in a fragmented advertising ecosystem.
Ahead of the Trinity Lunch Winter 2023, we caught up with Zee Ahmad, VP of Business Development and Strategy, Kogenta .
Ahead of the Trinity Lunch Winter
Ahead of the Trinity Lunch Winter 2023, we caught up with Jack Green, Director of Business Development, Wunderkind to find out why he is looking forward to the event and what topics he expects to be the big talking points on the day.
The UK is in dire need of concrete climate action. Unfortunately, instead of decisive steps, we’re witnessing hesitancy and delay from the government, which puts us on the brink of missing our crucial emission reduction targets. It’s high time the industry prioritise short- and long-term initiatives to reduce emissions today and in the future thus providing future generations with greater environmental security.
The adtech industry is no stranger to change, and we have all witnessed numerous examples of
businesses sinking due to unwillingness to adapt and listen to the changing trends.
Privacy and identity are not incompatible with personalised advertising or creating meaningful relationships with customers, but rather essential components of a successful and sustainable digital ad ecosystem. It’s time we give data control back to the customer and create a healthy ecosystem that preserves privacy in a way that both the consumers, and marketers, can flourish.
NDA is launching a new series called “My Biggest Deal” talking to commercial leads about their biggest deal in their career to date. Not necessarily in monetary terms but one having a seismic impact on them ant their career. We kick off with Matt Barash, Senior Vice President Americas, Global Publishing at Index Exchange.
MiQ has announced several strategic hires as part of the company’s commitment in shaping the future of programmatic advertising…
After a period of belt-tightening, brands everywhere are looking ahead to new opportunities for growth. While advertising investment will remain closely watched by businesses during this period, this does not mean that marketers must accept trade-offs that result in poorer performance. In fact, as technological shifts take place in the ecosystem, now is the time for us to rethink advertising approaches—to the benefit of brands and consumers alike.
NDA has launched an interview series, CMO Confidential: Adtech. This series profiles CMOs at leading adtech companies to discover what the CMO role means to them, why it’s needed and what industry trends they are harnessing to drive success. The series complements our existing CMO Confidential series which talks to brand-side marketers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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