CTV: How can you evaluate performance? (part two)
8 August 2022
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
Programmatic
News, views and opinion from the programmatic and data industries.
CTV: How can you evaluate performance? (part two)
8 August 2022
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
Programmatic
Reach partners with LiveRamp on authenticated data
Reach has partnered with LiveRamp to enable marketers to buy authenticate inventory without having to rely on third-party identifiers.
Tyrone Stewart
8 August 2022
Programmatic
Programmatic DOOH: past, present and future – an industry reflects
Chris Childs, Managing Director UK at Hawk Platform, shares the key themes emerging from the industry around programmatic DOOH.
NDA Staff
4 August 2022
Programmatic
A day in the life of a programmatic trading advisor
With the recent Google news of removing third-party cookies in 2024, identity is on everyone’s minds and is a key part of the role of a programmatic trading advisor
Andy Oakes
3 August 2022
Programmatic
Decluttering the digital media supply chain
By Doug Stevenson, CEO and
Justin Pearse
3 August 2022
Programmatic
My Digital Hero: Chris Edwards, Director, Business Development, Rakuten Advertising
Chris Edwards is Director, Business Development at Rakuten Advertising. In media career spanning over twenty years, roles have included at Hearst Magazine, AOL, Glam Media and many more.
Justin Pearse
27 July 2022
Programmatic
What’s the future for adtech M&A?
The past 18 months have seen a boom in mergers and acquisitions across the adtech ecosystem, as companies look to expand their offering and create their own ‘walled gardens’ in response to ATT, as companies look to secure as much first-party data as possible. We asked Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, to explain the motivations behind this recent wave of acquisitions.
Justin Pearse
25 July 2022
Programmatic
Combining AI with smart teams drives the best business outcomes
Artificial Intelligence (AI), particularly within the ad decisioning phase, is able to perform certain tasks better than any human can. For example, it can crunch huge datasets all day, every day, and come up with the best approach based on that data.
Justin Pearse
21 July 2022
Programmatic
My Digital Hero: Andy Heald, Publisher Team Lead UK for Index Exchange
Andy Heald is Publisher Team Lead in the UK for Index Exchange and was previously at Bumble and Celtra. We asked who his digital hero is.
Justin Pearse
19 July 2022
Advertising
Programmatic sustainability: introducing ethical advertising
Around 80% of global digital ad spend goes to these walled gardens despite people spending half their time outside of these ecosystems on the open internet, writes Colette Munnelly of Xandr…
NDA Staff
19 July 2022
Programmatic
Pretty Green Lies: How can brands be more accurate and authentic in their ‘green’ marketing?
New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.
Michael Feeley
18 July 2022
Advertising
CTV: How can you evaluate performance? (part one)
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, tells NDA why performance metrics are important to the growth of CTV advertising.
NDA Staff
18 July 2022
Digital Women
Digital Women: Fiona Salmon, Global VP of Partnerships at Captify
Fiona Salmon is Global VP of Partnerships at Captify. An industry veteran, she was the first person in the UK market for 1plusX, launching their high-tech data platform to publishers and brands.
Justin Pearse
7 July 2022
