News, views and opinion from the programmatic and data industries.
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Programmatic innovation is helping put the romance back into advertising, while increasing effectiveness, by feeding creativity rather than stifling it, says MIQ’s Managing Director, Freddie Turner, NDA’s new regular columnist.
For advertisers, Christmas represents an important test to see if they can really cut through the festive noise and get their brand noticed. Even more pressing, as football’s ultimate competition kicks off simultaneously.
For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3.
Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results, but also generate substantially lower carbon emissions than the current digital advertising average.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work, NDA is running a series of interviews with its members. Next up is Jess Barrett, Associate Trading Director at The Trade Desk.
Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector. This month, Chris Childs talks to Taneesha Kumar, digital media lead at Pernod Ricard UK about her role, brand and industry challenges – and the opportunities these also offer.
Digital entertainment and media platform Azerion has acquired Hybrid Theory, a data-led programmatic agency and trading desk.
The launch of ShowHeroes Green Media allows advertisers to measure the carbon footprint of their video campaigns using data from Scope3
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work, NDA is running a series of interviews with its members. Next up is Kerry Willis, Director of Technical Partnerships at VIOOH.
Whether it’s enforced by Apple, Google or the EU and State of California – the underlying theme is the same every time: one step closer to a 100% opt-in future, across the industry. Put even more bluntly, it’s a future where the consumer decides, not us.
We’ve proved we can change. So why has it taken so long to see any measurable change when it comes to progressive issues in our industry?
is new pre-roll capability builds on the outstream and outcomes-based opportunities already available across websites in the premium publisher alliance
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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