Interviews, insight & analysis on digital media & marketing


News, views and opinion from the programmatic and data industries.

Partner Content

Accelerating opportunities and avoiding pitfalls in the complex digital landscape

Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector. This month, Chris Childs talks to Taneesha Kumar, digital media lead at Pernod Ricard UK about her role, brand and industry challenges – and the opportunities these also offer.


Azerion acquires Hybrid Theory

Digital entertainment and media platform Azerion has acquired Hybrid Theory, a data-led programmatic agency and trading desk.