News, views and opinion from the programmatic and data industries.
Sourcepoint has announced it has
Traditional ‘lookalike’ audience modelling has always had something of a mixed reputation with brand advertisers. Our own proposed solution to the audience mapping problem is affinity modelling.
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.
What I want to talk about here is retargeting, or rather the over-enthusiastic abuse of it. I’m not talking about the occasional ‘hello’, it’s incessant; it’s endless.
We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.