Programmatic

 A recent roundtable hosted by New Digital Age in partnership with LiveRamp brought together leaders from publishing, media, advertising and technology to discuss the state of data collaboration and the growing role of AI in shaping its future. In part two of the resulting writeup, we exploredhow data collaboration is uncovering new commercial opportunities, the governance challenges that still slow progress, practical strategies for getting started, and how AI is shaping the future of data partnerships.

A recent roundtable hosted by New Digital Age in partnership with LiveRamp brought together leaders from publishing, media, advertising and technology to discuss the state of data collaboration and the growing role of AI in shaping its future. What emerged was a picture of an industry moving fast, but not always in the same direction, grappling with the gap between the promise of AI and the practical realities of data quality, governance and organisational readiness.