My Digital Hero: Dorota Karc, Head of Programmatic, WallDecaux (JCDecaux Group)
July 28, 2021
Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
Programmatic
News, views and opinion from the programmatic and data industries.
Programmatic
Third-party data is dead, long live the new data dawn
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
Eleanor Oakes
July 28, 2021
Programmatic
My Digital Hero: Dorota Karc, Head of Programmatic, WallDecaux (JCDecaux Group)
Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
Justin Pearse
July 28, 2021
Partner Content
Data State of the Nation report: why UK publishers are developing their first-party data strategies
The UK publishing community is busy developing ad products for its customers that don’t rely on intrusive tracking and targeting methods.
Michaela Smith
July 26, 2021
Programmatic
Programmatic Stars: Sturae Hickley, Head of Programmatic Buying Unit, GroupM
Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company today.
Justin Pearse
July 26, 2021
Programmatic
Redefining the customer-brand relationship in a post-cookie world
Regulators have been saying, loudly and clearly, for some time that the advertising industry needs to change the way it targets consumers online, particularly with CCPA and GDPR on a much broader level.
NDA Staff
July 23, 2021
Programmatic
Is it time to press pause on audio ads as we know them?
During the physical disconnect over the last year, work and personal calls have shown us the importance of voice in offering us emotional connections. The question is, how does this transcend into the audio advertising space and, more importantly, do we need to press pause on audio ads as we know them?
Justin Pearse
July 22, 2021
Programmatic
How advertisers can get more visibility despite low ad exposure
What can today’s advertisers do to increase their level of ad exposure, ensuring their messages are hitting the right eyeballs?
NDA Staff
July 21, 2021
Programmatic
Permutive evolves from DMP to Audience Platform
Permutive has evolved from a publisher-only DMP to an Audience Platform that enables premium advertisers and publishers to plan, build and activate cohorts.
Andy Oakes
July 21, 2021
