Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Programmatic

Emma Newman: how do you drive media performance with sustainability in mind?

The UK is in dire need of concrete climate action. Unfortunately, instead of decisive steps, we’re witnessing hesitancy and delay from the government, which puts us on the brink of missing our crucial emission reduction targets. It’s high time the industry prioritise short- and long-term initiatives to reduce emissions today and in the future thus providing future generations with greater environmental security.

Programmatic

Can we balance privacy and identity with relevance and engagement?

Privacy and identity are not incompatible with personalised advertising or creating meaningful relationships with customers, but rather essential components of a successful and sustainable digital ad ecosystem. It’s time we give data control back to the customer and create a healthy ecosystem that preserves privacy in a way that both the consumers, and marketers, can flourish.

Programmatic

My Biggest Deal: industry leaders on their largest deal and why it was so significant

NDA is launching a new series called “My Biggest Deal” talking to commercial leads about their biggest deal in their career to date. Not necessarily in monetary terms but one having a seismic impact on them ant their career. We kick off with Matt Barash, Senior Vice President Americas, Global Publishing at Index Exchange.

Programmatic

Why responsible investment is the key to advertising ROI

After a period of belt-tightening, brands everywhere are looking ahead to new opportunities for growth. While advertising investment will remain closely watched by businesses during this period, this does not mean that marketers must accept trade-offs that result in poorer performance. In fact, as technological shifts take place in the ecosystem, now is the time for us to rethink advertising approaches—to the benefit of brands and consumers alike.

Programmatic

NDA launches CMO Confidential: Adtech series profiling industry leaders

NDA has launched an interview series, CMO Confidential: Adtech. This series profiles CMOs at leading adtech companies to discover what the CMO role means to them, why it’s needed and what industry trends they are harnessing to drive success. The series complements our existing CMO Confidential series which talks to brand-side marketers.