Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
News, views and opinion from the programmatic and data industries.
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
The UK publishing community is busy developing ad products for its customers that don’t rely on intrusive tracking and targeting methods.
Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company today.
Regulators have been saying, loudly and clearly, for some time that the advertising industry needs to change the way it targets consumers online, particularly with CCPA and GDPR on a much broader level.
During the physical disconnect over the last year, work and personal calls have shown us the importance of voice in offering us emotional connections. The question is, how does this transcend into the audio advertising space and, more importantly, do we need to press pause on audio ads as we know them?
What can today’s advertisers do to increase their level of ad exposure, ensuring their messages are hitting the right eyeballs?