Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year

New research has revealed that 90% of marketers expect to change their audience strategy within the next 12 months, despite 92% saying they are confident their current targeting reaches the right people

Programmatic

“You can’t blame the machines”: Who really owns performance in the AI age?

At New Digital Age’s Foresight event, Editor-in-Chief Justin Pearse sat down with industry leaders to explore how accountability, agency-client relationships, and workforce dynamics are evolving in an automated media ecosystem.

AI, Programmatic

Advertising Economic Forum New York: Why autonomous agentic AI is poised to break adtech inertia

The programmatic advertising ecosystem has long promised efficiency, yet for many buyers and publishers, the reality remains a sprawling, friction-heavy maze. Speaking at Advertising Week New York during the AI & AdTech Founder Showcase hosted by 1PUBX.AI, industry leaders gathered to address the inertia holding the market back and explore how agentic AI could fundamentally reshape media trading.

Programmatic

Advertising Economic Forum New York: Modernising adtech and bridging the DOOH programmatic divide

Programmatic

pubX Raises $5M and Buys Compliant

Programmatic

NDA launches Signals, an “always-on” membership for adtech and martech brands

Programmatic

You Can’t Shortcut Market Fit: The Value of an Outside Perspective

Programmatic

Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance

Justin Pearse 15 September 2026

Sightly Bolsters UK and Global Teams With Hires From Captify and GumGum

Andy Oakes 15 September 2026

Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was”

Justin Pearse 14 September 2026

Emarketer’s Bill Fisher: “You can optimise till the cows come home, but that’s no good if nobody cares about your brand”

Justin Pearse 3 September 2026

The Bottom Line: TripleLift CFO Matthew Novick – “Adtech has shifted from growth at all costs to profitability”

Justin Pearse 2 September 2026

Decoding the Future of Advertising & Marketing: Content and media still don’t talk to each other. Here’s why that could be about to change

Justin Pearse 1 September 2026

The Trade Desk Bets on Agentic AI With Kokai Zuma Overhaul

Andy Oakes 27 August 2026

Building brand credibility in a trusted media world

Justin Pearse 27 August 2026

Where Did All the Senior Women in Ad Tech Go? Ask Who Pushed Them

NDA Contributor 26 August 2026

Taptap Digital acquires UK audience platform Skyrise in European expansion push

Andy Oakes 25 August 2026

Erfan Djazmi: Marketing’s Big Bang: A coming together of adtech and martech

Justin Pearse 24 August 2026

What Adtech Professionals Can Expect to Earn in 2026

Andy Oakes 21 August 2026

Interviews, insight & analysis on digital media & marketing

Programmatic

Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year

“You can’t blame the machines”: Who really owns performance in the AI age?

Advertising Economic Forum New York: Why autonomous agentic AI is poised to break adtech inertia

Advertising Economic Forum New York: Modernising adtech and bridging the DOOH programmatic divide

pubX Raises $5M and Buys Compliant

NDA launches Signals, an “always-on” membership for adtech and martech brands

You Can’t Shortcut Market Fit: The Value of an Outside Perspective

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