News, views and opinion from the programmatic and data industries.
Programmatic has existed within the online advertising world for decades, but hasn’t yet taken off in the world of digital
Programmatic has existed within the online advertising world for decades, but hasn’t yet taken off in the world of digital
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
New Digital Age has launched a programmatic digital OOH ad campaign to celebrate the return of Advertising Week Europe to an in-person London event.
At the inaugural NDA Heroes, Dianka Bohuslaw, Manager, Client Operations at Xandr, followed up her Adtech Collaborative Champion award with the overall All-Star Hero award. We sat down with Bohuslaw to see what the wins mean to her.
Scibids say they have helped increase the conversion rate by 60% and doubled viewable reach within budget limits by optimizing frequency
Heather Lloyd, Head of Product Marketing at Nano Interactive, discusses the role of attention in the cookieless future.
Programmatic has existed within the
The level of sophistication of contextual technologies has tremendously grown over the last few years
The partnership will introduce the new high impact mobile format, at scale, across the high attention, quality websites at the heart of the Ozone offering.
Cadi Jones is one of the most respected leaders in the programmatic industry and is NDA’s new monthly columnist.
The adtech industry talks a very good game about the importance of diversity but the issue is so endemic that its actions often don’t follow suit.
There’s been a lot of buzz around retail media as an emerging channel with a bucket load of potential – and rightly so. It’s become clear that no effective omnichannel strategy is complete without this missing piece
New Digital Age (NDA), in partnership with RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
Built by Jigowatt – Web Design Peterborough
