30th September 2026
Soho Hotel, Central London
This is not another industry conference.
And it’s not designed to sit comfortably alongside your existing plans.
Foresight is a strategic reset for marketing leaders under pressure to deliver in a market that’s changing faster than most organisations can adapt.
AI is accelerating execution.
Platforms are reshaping demand.
Measurement is under scrutiny at board level.
But the real challenge isn’t understanding what’s happening.
It’s deciding what to do next – commercially, operationally and at pace.
Foresight is built for that moment.
No recycled thinking.
No safe narratives.
Just a clear view of what’s changing, where value is being created, and what needs to shift inside your organisation to stay competitive.
If you’re accountable for growth, budget, innovation or customer outcomes, this event is built for you.
The infrastructure of marketing is being redesigned.
These developments are enabling the next generation of marketing automation: agentic systems that connect planning, activation, measurement and optimisation in continuous AI-driven workflows.
AI does not fix bad data, it magnifies it. And as decision-making becomes more automated, questions around governance, accountability and human oversight become increasingly important. Who does what now?
Consumer decisions are increasingly shaped by algorithmic systems.
Discovery, evaluation and purchase are no longer linear — they are mediated by platforms optimising for their own signals, priorities and commercial models.
For brands, this creates a fundamental challenge: how do you influence outcomes in systems you don’t control?
The industry is moving beyond proxies like attention toward measurable business outcomes.
But while the ambition is clear, the reality is not.
Marketing still operates across fragmented measurement systems. Short-term performance and long-term brand value rarely align. And as pressure from CFOs and commercial leaders increases, the question is no longer what worked but what delivered real business impact.
Throughout the day, we will explore how AI infrastructure, outcome-based measurement and algorithmic discovery are reshaping marketing.
But the real challenge is not understanding these shifts, it’s deciding what to do about them.
This closing session distils the key tensions from across the programme and identifies the strategic decisions leaders must make now to remain competitive.
Advertising is entering a period of profound transformation.
But alongside the opportunity, new tensions are emerging:
Advertising is entering a period of profound transformation.
But alongside the opportunity, new tensions are emerging:
The conversation has moved on from attention.
Now the focus is on:
Despite better data, proving value remains inconsistent.
This panel explores:
From retail media to AI-driven search, platforms now shape:
This changes everything for brands.
Influence is shifting — but not always in ways brands can control.
This session explores:
This isn’t about what’s happening. It’s about what you do next.
We close the day by distilling the biggest tensions into five clear decisions:
Right now, your customers are rethinking everything.
How they invest.
How they measure value.
Who they trust to deliver growth.
Budgets are under scrutiny.
Decision-making is slowing.
And the gap between promise and performance has never been more visible.
This is where positioning matters most.
Foresight is not built around what’s working.
It’s built around what isn’t and what needs to change next.
When the industry is stable, visibility is enough.
When the industry is uncertain, credibility wins.
If your proposition solves any of these challenges, this is where you prove it.
Part of the renowned Firmdale Hotels collection, The Soho Hotel is known for its distinctive design and boutique luxury.
