30th September 2026
Soho Hotel, Central London
Foresight brings together the UK’s most influential marketing leaders to explore the ideas, technologies, and strategies shaping the next era of growth. If you want to stay ahead of changing consumer expectations, AI-driven transformation, and evolving measurement, this is where tomorrow’s decisions begin.
Foresight is for you if you are responsible for:
Apply to join the UK’s most influential marketing leaders.
Foresight is intentionally curated for senior decision-makers responsible for growth, brand, customer experience and marketing transformation.
Attendance is limited to ensure meaningful conversations between peers, not passive conference networking.
While many organisations are racing to adopt AI-driven tools, few have the operational foundations required to make them effective. This session explores why organisations must first simplify technology stacks, unify data and establish clear governance frameworks before AI can deliver meaningful growth and where AI is genuinely creating value today versus where expectations may be ahead of reality.
As AI takes on more of the execution layer in marketing, a more urgent question is emerging: who is accountable for results?
Campaigns are increasingly automated. Optimisation is handled by machines. But when performance drops, costs rise or outcomes fail to materialise, responsibility still sits with people.
This session explores how brands and agencies are redefining accountability in an AI-driven ecosystem and what needs to change to ensure marketing still delivers measurable value.
Short-term performance metrics often dominate investment decisions, even when they fail to capture long-term value. At the same time, advances in data and analytics are creating new opportunities to link marketing activity to commercial outcomes but not always consistently or credibly.
This session will challenge how advertising value is currently defined and explores what needs to change for marketing to be measured as a true driver of business performance.
Despite advances in data and analytics, proving the true value of advertising remains inconsistent and often contested. Budgets continue to favour channels with the clearest attribution, even when that distorts long-term growth. Measurement approaches vary across platforms. And the link between media investment and business performance is still far from definitive.
This panel explores why defining advertising value remains so difficult and what needs to change for marketing to be measured as a true driver of commercial success.
Consumers are no longer navigating channels; they are navigating algorithmic systems. From recommendation engines to retail media and AI-driven search, discovery and decision-making are increasingly shaped by platforms that prioritise relevance, efficiency and commercial outcomes.
At the same time, these systems are becoming more influential in how consumers compare options, assess value, and make purchasing decisions.
This keynote explores how, if visibility, relevance, and conversion are increasingly determined by algorithms, what brands must do to remain visible, trusted and competitive in an algorithm-driven environment.
Consumer journeys are increasingly shaped by systems designed to curate and influence decisions. Retail media networks, creator ecosystems, AI-driven search and recommendation engines are redefining how products are discovered, evaluated, and purchased.
But these systems are not neutral – they are powered by data, optimised toward specific outcomes and controlled by platforms with their own commercial priorities.
This panel explores how influence is shifting in an algorithm-driven environment and what brands must do to remain visible and competitive within it.
The session centres on the idea that while technology is reshaping how brands reach people, lasting growth still depends on creating experiences, building trust and making meaningful human connections. We’ll explore topics such as:
Right now, your customers are rethinking everything.
How they invest.
How they measure value.
Who they trust to deliver growth.
Budgets are under scrutiny.
Decision-making is slowing.
And the gap between promise and performance has never been more visible.
This is where positioning matters most.
Foresight is not built around what’s working.
It’s built around what isn’t and what needs to change next.
When the industry is stable, visibility is enough.
When the industry is uncertain, credibility wins.
If your proposition solves any of these challenges, this is where you prove it.
Part of the renowned Firmdale Hotels collection, The Soho Hotel is known for its distinctive design and boutique luxury.
