The central purpose of using discount codes with influencers has been to promote measurement, which has been shown to be flawed – evaluating influencer marketing based on discount code sales does not provide an accurate picture of the channel’s effectiveness and value. Marketers need to rethink their approach.
Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns. Â
Burnley FC has partnered with Visualsoft, a leading ecommerce provider, to enhance its online retail operations and transform the overall customer experience…
Retailers must leverage digital to focus on the customer, writes Nick Rudd of MMT…
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
UK retailers’ online sales remained resilient, up +2.04% year-on-year in July, despite ongoing cost-of-living pressures and stiff competition from Amazon Prime Day discounting, the latest data from Wunderkind reveals…
CommerceHub, one of the world’s largest commerce networks for global retailers and brands, today announced implementation of its ecommerce platform with Miravia, a premier selling channel in Spain…
Subscription video-on-demand (SVOD) service STARZPLAY has announced a strategic partnership with TPAY, the leading payments provider in the Middle East, Turkey, and Africa (META)…Â
For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.
Online loungewear and sleepwear bran Chelsea Peer is using Nosto’s Commerce Experience Platform to tailor the shopping experience to customers looking for curve and maternity PJs…
InMobi Commerce, a leading advertising technology platform for eCommerce companies, has revealed that Lord and Taylor’s latest retail media program, powered by InMobi’s technology, yielded significant increases in sales, gross merchandise value, and click-through rate for the leading women’s clothing brand…