Foresight returns on 30th September 2026, bringing together the industry’s most forward-thinking leaders to examine the forces reshaping media, marketing and consumer engagement in the years ahead.
This year’s programme looks beyond efficiency and short-term optimisation to explore where real value and growth will come from next. Across keynotes, panels and fireside conversations, speakers will tackle the structural shifts already transforming our industry from AI-led discovery and identity infrastructure to the convergence of video, the evolution of media investment and the changing nature of consumer trust and attention.
The 2026 Foresight Event is designed for senior leaders who need clarity, direction and practical frameworks as AI, converged media, and new consumer behaviours reshape every corner of marketing, advertising and digital commerce.
If you’re accountable for growth, budget, innovation or customer outcomes, this event is built for you.
Foresight is designed to challenge assumptions, spark debate and provide practical perspectives on what lies ahead.
The 2026 agenda will explore:
AI is moving from experimentation to infrastructure but the real competitive advantage lies in the data and identity foundations beneath it. As signal loss accelerates and addressable environments expand, organisations must rethink how they structure data, optimise decisioning and govern AI-led systems. This session explores how unified identity, first-party data maturity and agentic AI are transforming personalisation, measurement and media orchestration and what leaders must build now to unlock measurable growth.
Media investment is being reshaped by converged ecosystems where retail media, CTV, AVOD, social video, search and AI-driven discovery compete for attention and spend. As these environments evolve, the question of who truly controls growth becomes more complex. This panel brings together broadcasters, platforms, agencies and brands to debate how budgets will shift in the years ahead and what a future-proof, cross-channel media mix looks like in an increasingly automated and measurable landscape.
The boundaries between TV, streaming, social video and digital platforms are disappearing. In their place is a single, interconnected video ecosystem shaped by AI-curated viewing, predictive attention metrics and increasingly interactive formats. This session explores how converged screens will transform planning, buying and creative effectiveness and what brands must do to succeed in a world where every screen is addressable and video becomes the dominant driver of attention and engagement.
As AI reshapes discovery, feeds and recommendations, consumers are navigating a media landscape curated by algorithms and personalised experiences. By 2027, the path from discovery to purchase will be shaped by AI-assisted decision-making, creator ecosystems and increasingly interactive content formats. Loyalty will depend on relevance, trust on transparency, and attention on experiences that feel authentic and useful. This session explores how search, social, entertainment and commerce journeys are converging and what signals, formats and communities truly drive engagement and conversion in an AI-mediated attention economy. Through a keynote and fireside conversation, we’ll examine how brands can rethink storytelling, attention strategy and measurement to build lasting relevance with the AI-enabled consumer.
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