BetterCommerce, a provider of composable and headless ecommerce solutions for mid-market retailers and brands has announced a strategic partnership with AdYogi, a multichannel marketing agency with multi-disciplinary expertise across Google, Facebook and Instagram.
The global partnership will support BetterCommerce customers in both India and in the UK, by working with a performance marketing agency whose expertise is in delivering personalized ads with automated prospecting, retargeting and cross-selling.
AdYogi, headquartered in Gurgaon, India, will work closely with the BetterCommerce team as a consultant partner across all sales touchpoints for D2C brands looking for more flexible, headless and composable commerce architectures. With BetterCommerce’s current modular-based ecommerce proposition, the partnership will help retailers and D2C brands build unique offerings for their end customers both online and offline.
Rohin Mittal, Co-Founder, AdYogi, said: “We are very excited about this new partnership with BetterCommerce, who are the perfect headless eCommerce partner for AdYogi. We advocate headless eCommerce to our clients and their ability to offer flexibility as a strategy is incredibly well-suited to our approach to achieve faster growth with rapid deployments. Our partnership will combine a best in breed growth strategy through the combination of BetterCommerce’s technology and AdYogi’s Growth Platform.”
Vipul Aggarwal, Chief Revenue Officer, BetterCommerce, commented: “We’re committed to positively impacting the mid-market segment. Scaling up a business after meeting the initial threshold is challenging and it not only requires growth marketing but also enterprise grade technology and operational efficiencies, which BetterCommerce is committed to bring to the Indian and UK D2C eco-system.”
