CTV

V, the platform company behind the VIDAA Smart TV operating system, has launched its TV Channels service across ten Middle East and North Africa markets, giving viewers free access to more than 30 premium streaming channels.

YouTube remains one of the most powerful canvases for advertisers. Yet for all its scale, clients do not always feel in control of where ads appear, what emotional environment surrounds them, or whether the message is truly aligned with the content it runs alongside.