NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Sarah Lewis, Global Director CTV, ShowHeroes.
NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Sarah Lewis, Global Director CTV, ShowHeroes.
NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Sam Wilson, MD CTV, EMEA, Magnite.
NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Emmanuel Josserand, Senior Director Brand, Agency and Industry Relations, FreeWheel.
Digital advertising platform GumGum has unveiled a new initiative to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad unit…
NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry.
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
Lumen Research suggests that SeenThis’ proprietary adaptive streaming solution is capable of maximising the potential amount of attention an ad receives…
New research from Amazon Ads reports that almost three in five (59%) UK consumers are streaming TV for more than one hour each day, rising to more than nine in 10 consumers (93%) aged 18 to 34 years…
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development.
How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?
It is no exaggeration to say we are well and truly in the new era of television. We are witnessing a fantastic proliferation of content and tech platforms to view TV when and how we want – from Free Ad-Supported Television (FAST) channels to hybrid SVOD-AVOD streaming platforms. It is a great time for viewers to watch TV!
Audiences are making the leap to the new disruptors, the ad-driven CTV streaming platforms, AVOD and FAST, which agencies and advertisers consider too new and are therefore reluctant to invest in.
ShowHeroes, a global leader in digital video content, tech, and advertising solutions, has extended its its creative services with the launch of Custom Animations for CTV…
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