Interviews, insight & analysis on digital media & marketing

CTV

Connected TV is moving beyond the traditional ad break

Connected TV is no longer just another digital extension of television, but a channel forcing advertisers to rethink how they plan, measure and buy premium video.

LG Ad Solutions unveils roadmap for CTV Performance at 2026 IAB NewFronts

At its 2026 IAB NewFronts presentation, LG Ad Solutions introduced Own the Outcome, a new framework designed to bring greater accountability to CTV performance. During the presentation, LG Ad Solutions also announced several new advertising capabilities designed to expand how brands connect with viewers across the LG TV experience...

CTV, Partner Content

Q&A: Daniel Wallis, CEO of Vowmade.com, on how mid-market brands can unlock CTV

New Digital Age recently spoke with Daniel Wallis, co-founder and CEO, Vowmade, to discuss the challenges facing advertisers in the connected TV (CTV) space and how the new VowStream tool aims to unlock CTV success for mid-sized brands…

The streaming evolution: how Channel 4 is reimagining the broadcast model

CTV: The Premium Assumption

Connected TV World Forum: Broadcasters pivot to platform-first strategies to secure digital prominence

Stamp sets its sights on the UK, promising transparency and scale in CTV

LG Ad Solutions unveils roadmap for CTV Performance at 2026 IAB NewFronts

NDA Staff 26 March 2026

Q&A: Daniel Wallis, CEO of Vowmade.com, on how mid-market brands can unlock CTV

Michael Feeley 25 March 2026

The streaming evolution: how Channel 4 is reimagining the broadcast model

Justin Pearse 24 March 2026

CTV: The Premium Assumption

Andy Oakes 13 March 2026

Connected TV World Forum: Broadcasters pivot to platform-first strategies to secure digital prominence

Andy Oakes 11 March 2026

Stamp sets its sights on the UK, promising transparency and scale in CTV

Justin Pearse 18 February 2026

The development of CTV in MENA

Morag Cuddeford-Jones 12 February 2026

Q&A: Lauren Barnett discusses Samsung Ads’ Total TV strategy for 2026

Michael Feeley 9 February 2026

Samsung Ads expands integration with Amazon DSP into Europe

Michael Feeley 5 February 2026

Sky Media launches AI-powered ad toolkit to help SMEs leverage TV

Michael Feeley 28 January 2026

Adform and RTL AdAlliance partner on addressable TV buying

Michael Feeley 9 December 2025

Small gains, big outcomes: the incrementality advantage in the TV market

NDA Contributor 2 December 2025