Interviews, insight & analysis on digital media & marketing

CTV

CTV

CTV Leaders: Sam Wilson, MD CTV, EMEA, Magnite

NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Sam Wilson, MD CTV, EMEA, Magnite.

CTV

CTV Leaders: Emmanuel Josserand, Senior Director, FreeWheel

NDA has launched an interview series, CTV Leaders: Building the Future of TV, featuring inspirational leaders across the industry. Next up is Emmanuel Josserand, Senior Director Brand, Agency and Industry Relations, FreeWheel.

CTV

Beyond the Hype, What Does CTV Hold for Marketers?

How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?

CTV

Entering a new era of TV ad measurement

It is no exaggeration to say we are well and truly in the new era of television. We are witnessing a fantastic proliferation of content and tech platforms to view TV when and how we want – from Free Ad-Supported Television (FAST) channels to hybrid SVOD-AVOD streaming platforms. It is a great time for viewers to watch TV!

CTV

Collaboration holds the key to unlocking CTV

Audiences are making the leap to the new disruptors, the ad-driven CTV streaming platforms, AVOD and FAST, which agencies and advertisers consider too new and are therefore reluctant to invest in.