Digital marketing agency ROAST has opened a flagship office in New York, marking a formal move into the US market after a period of serving North American clients remotely.
James Kenna, previously Group Account Director at the agency, has been appointed Managing Partner to lead the new operation. Kenna has been with ROAST for three years.
The expansion builds on existing relationships with a number of global clients, including payments technology company WEX, data and research platform PitchBook, and pharmaceutical distributor Cencora.
Oliver Bishop, Founder and CEO of ROAST, said the move was driven by client demand. “Establishing a local presence allows us to service our clients with the speed and nuance that the US market demands,” he said. “The timing is perfect, particularly as we continue to widen our remit with existing partners.”
The agency said the New York office will focus on both servicing existing accounts and developing new business across the East and West Coasts.
