Digital Women
Digital Women USA: Francesca Muccio, Business Development, Screenverse
Ahead of the Advance Women Lunch at POSSIBLE, NDA caught up with Francesca Muccio of Screenverse, sponsors of the event.
8 April 2026
Ahead of the Advance Women Lunch at POSSIBLE, NDA caught up with Francesca Muccio of Screenverse, sponsors of the event.
NDA is Lead Media Partner at Programmatic Pioneers. As part of this partnership, we’ll be highlighting some of the amazing lineup you can see at the event, which takes place on the 2nd- 3rd of June at The Royal Lancaster in London. Today, we speak with Tom Rainsford, Co-Founder, Marketing Director, of Giffgaff/Beavertown Brewer
At the start of the year, the media industry (myself included) did what it always does. We predicted.
Three months in, the direction looks the same, but the conditions do not.
Easter marks a point in the year where we can pause and take a breath and look back at Q1. And it’s not been easy
Manchester and Amsterdam both have canals, industrial heritage and, in my book, a sense of collectivism and understatement.Â
They’re distinctive places with a strong sense of identity and ‘way of doing things’. But people don’t seem to shout quite as much about how brilliant they are as Londoners do, even on LinkedIn.
ROAST has opened an office in New York with James Kenna appointed Managing Partner
NDA is Lead Media Partner at Programmatic Pioneers. As part of this partnership, we’ll be highlighting some of the amazing lineup you can see at the event, which takes place on the 2nd- 3rd of June at The Royal Lancaster in London.
Our first highlighted speaker is Emma Lacey of Onetag
​Everyone in the creative and tech industry is obsessing over AI skills right now. We are all scrambling to become the ultimate prompt masters and code moguls. But the brutal reality is that these skills have a terrifyingly short expiration date.
When did we stop asking if an image is real and start asking if it simply looks native to the feed? During a recent regional escalation, a high-production [reels] video of a night-time missile strike went viral on Instagram, accumulating millions of views in mere hours. It looked authentic, it sounded raw, and it captured the visceral fear of a city under fire. By the time digital forensics teams identified the footage as a clip from a combat simulation game, the video had already been shared by thousands and cited by several commentators. The footage succeeded because it inherited the visual grammar of trust that we associate with raw, mobile-first documentation.
The current regional tensions are being felt across sectors and the impact is immediate and real. But if there’s one thing I’ve learnt from nearly two decades in the UAE, it’s that this industry and its people have an extraordinary ability to come together and move forward in the face of adversity.
In my opinion, the Middle East isn’t just growing; it’s transforming at a pace few other regions can match, but the current climate, shaped heavily by the ongoing conflict, is forcing everyone to get smarter and faster.
There is a growing and uncomfortable gap between the conversation happening on stages at events like AWE and the reality inside most agency holding companies, mid-size independents, and brand marketing teams. The gap between AI as a narrative and AI as a genuinely redesigned way of working, between the press release and the P&L.