Uber Advertising has appointed Elton Ollerhead as its new Head of EMEA Sales, as the ride-hailing giant’s advertising arm continues its rapid commercial expansion across the region.
CTV company Olyzon has closed a $10 million Series A funding round led by S4S Ventures
NDA’s Media Pride is back for its fourth year
The AI race in our industry has been framed almost entirely around efficiency. More output. Less headcount.
When everything is optimised for volume, output becomes a commodity. And commodities race to the bottom on price, on quality, and on differentiation. And clients start to notice
As the road to the 2026 World Cup accelerates, brands across the GCC have the opportunity to rethink sports marketing and engage highly intentional audiences through omnichannel strategies built for modern sports fandom. With exceptional live sports viewership across the region at 84% in the UAE and 81% in Saudi Arabia, the World Cup represents a major opportunity for advertisers to connect with deeply engaged audiences at scale.
NDA talks to James Harris of Intelligent Assistance about the launch of the new business which brings together three adtech veterans
AI in marketing is at an inflection point. The technology is moving faster than the governance frameworks designed to manage it. Questions of data ownership, Agent responsibilities, security and ethical consideration in infrastructure and model building, AI-generated creative attribution, algorithmic transparency in media buying. These are live commercial and regulatory risks, and the industry is largely trying to navigate them with policies written for a pre-generative AI world.
Marika Roque is the Chief
At Miami’s POSSIBLE conference, for which NDA is a media partner, a panel titled Unfiltered: The Career Conversations Women Usually Whisper cut through the usual polish of leadership discussion to focus on what is often left unsaid in media and adtech careers: the personal trade-offs, the internal pressures, and the structural changes still needed to support women at senior level.
Ahead of the Advance Women Lunch at POSSIBLE, NDA caught up with Ioanna Protogiannis, Senior Director, Measurement & Reporting Solutions at LG Ad Solutions, of LG AD Solutions, sponsors of the event
The global award management market is a multi-billion-pound powerhouse. Cannes Lions alone reportedly generated over $40m in entry fees in 2025. Businesses don’t pour that kind of money into being judged out of vanity, they do it because in a market saturated with self-proclaimed ‘bests’, ‘largest’ or ‘leading’. Third-party, independent verification is one of the signals people trust.
Ahead of the Advance Women Lunch at POSSIBLE, NDA caught up with Francesca Muccio of Screenverse, sponsors of the event.