Performics UK, the digital performance engine within Publicis Media UK, has announced the appointment of Sam Holt as UK CEO, to support the continued expansion of its performance offering.
The challenge of increasing customer lifetime value (CLV) as a toy store is an obvious one: children grow up. Unless you’re of the size of Smyths or pack the power of Amazon, you’ll most likely be selling in a niche area
Impact Media has announced its launch today and sees the return of industry veteran Wayne Blodwell to the sector
Despite their increasing popularity and strong market potential, subscription-based businesses are not immune to threats. In fact, just trying to keep up with their rapid success has caused significant growing pains.
Michael Kassan kept his cards
GumGum CEO Phil Schraeder delivered a thought-provoking and heartfelt session on the power and effectiveness of advertising with a ‘mindset-centric’ approach.
Mr Worldwide, one of the biggest recording artists of the last decade took the stage at POSSIBLE with iHeart Chairman and CEO Bob Pittman.
Bozoma Saint John, the Hall of Fame inducted marketer took part in a fireside chat with the Black Panther actor Winston Duke to talk about how she has taken ‘unexpected left turns’ to further her career which has seen her take positions at Pepsico, Beats Music, Apple Music, Uber and Netflix.
POSSIBLE 2024 opened with a typically bombastic Gary Vaynerchuk being interviewed by Swan Sit. Vayner opened with his view that the industry should put organic social at the heart of media plans. He claimed that many marketers do not understand the power of organic social at the expense of new channels.
Having been a victim of a non-negotiable full-time only return to work after my first child, I couldn’t feel more passionate about the need for flexibility in the workplace post-maternity. Too much talent is going to waste because working parents aren’t being given these options
At this year’s POSSIBLE conference, Nextdoor will be hosting a panel that explores how brands can strategically grow their business by harnessing the untapped potential of local connections, defining the true power of local marketing, and building authentic relevance in today’s market.
Ollie Bishop started his first agency in 2005, STEAK, which he later sold to Dentsu in 2011. Since then, he has gone on to do it all again. In this article, he looks at the ups and downs of launching and running an agency; scaling too quickly, navigating uncertainty, fostering lasting relationships and the learnings that he’s acquired over the past two decades.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
