New research has revealed that 90% of marketers expect to change their audience strategy within the next 12 months, despite 92% saying they are confident their current targeting reaches the right people
AI is taking over much of the execution work that once swallowed creative teams’ time. What it cannot supply is a point of view, a story worth repeating, or an idea nobody else would have had. Those are the raw material for being recommended. If that proves right, AI could pull advertising back towards ideas, differentiation and trust, and give brand building a stronger commercial case than it has had for years
Every finance director in MENA can tell you what they saved this year. Far fewer can tell you what those savings are buying. Savings are immediate, measurable and defensible. Growth is uncertain, hard to attribute and usually visible only in hindsight. A cost reduction can be audited. A missed opportunity cannot.
The programmatic advertising ecosystem has long promised efficiency, yet for many buyers and publishers, the reality remains a sprawling, friction-heavy maze. Speaking at Advertising Week New York during the AI & AdTech Founder Showcase hosted by 1PUBX.AI, industry leaders gathered to address the inertia holding the market back and explore how agentic AI could fundamentally reshape media trading.
At Advertising Week New York, industry leaders gathered at the AI & Adtech Founder Showcase with Shinka to discuss how emerging technology is reshaping out-of-home advertising and digital media infrastructure. The panel, featuring Bob Lord, President of Horizon Media Holdings, and Ciaran Greene, CEO of Shinka, explored how independent technology layers can unlock value in sectors long hampered by legacy systems.
pubX has raised a $5 million Series A and acquired media quality and governance company Compliant. Chicago Ventures led the round
Dhar Mann, Advertising Week New York’s inaugural Chief Creator Officer, announced Creator City during his AWNY opening keynote: a new four-acre production campus in Los Angeles that will bring creators, brands and creative production together under one roof.
At Advertising Week New York, industry leaders gathered to discuss the changing face of trust in marketing. Moderated by Sam Palmer, President of Chase Media Solutions, the discussion brought together Steve Paganelli, Global VP of Media and Partnerships at Tripadvisor; Allison McDuffee, Global Head of Brand Insights and Measurement at Roblox; and Brad Backenstose, President of Clients at WPP Media.
Elizabeth Anyaegbuna has announced The
NDA has launched NDA Signals, an annual membership that gives adtech and martech firms, agencies and media owners a continuous presence within the NDA network. The programme is pitched as a pathway for businesses to move from being seen as “vendors” to being recognised as “industry contributors”, and as a simple way to stay visible, connected and considered across the industry.
If you’ve built a successful business in one market, found product-market fit and created a repeatable sales model, it’s easy to assume that you can take what has worked previously and replicate it somewhere else.
But entering a new market isn’t simply about doing more of what already works. And the UK, particularly in the AdTech and MarTech sectors, can be a very unforgiving place to make that discovery.
My Other Life is a new NDA column that steps outside the day job. In each column, we ask someone from across the digital media space about the hobby, passion project or side hustle they pursue when they’re not in the office. Because there’s usually more to people in this industry than their job title suggests. This time, it’s Jennie Sheldon of Pinkstripe