Folgers reimagines classic 1980s jingle with BBH
Coffee brand Folgers has reimagined its famous 1980s jingle, ‘Best Part of Wakin’ Up’, in a campaign that was created by Publicis Groupe’s PSOne and led creatively by BBH USA.
The campaign is set to run across multiple channels including national CTV, online video, social media and Spotify audio placements. The 60-second film has been cut into 6-second, 15-second, and 30-second spots.
The new ad spot incorporates a variety of ‘wake-up’ tunes alongside Folgers’ iconic jingle, including tracks by Evanescence, Avicii, and Arethra Franklin, and is designed to update Folgers’ iconic asset from purely revolving around mornings to an all-day boost. The coffee brand, owned by J.M. Smucker, is working to stay relevant and connect with new generations in an increasingly cut-throat and competitive market.
NHS England and M+C Saatchi Group UK highlight everyday wins in new ‘Talking Therapies’ campaign
NHS England has launched ‘Talking Therapies’, a new UK-wide campaign created by M+C Saatchi Group UK, designed to increase awareness and use of NHS Talking Therapies services among people who may be quietly living with anxiety disorders but have normalised their symptoms.
Created in collaboration with people with lived experience of these conditions, the new national campaign aims to reframe what progress looks like and increase awareness and use of NHS Talking Therapies among 30 to 50-year-olds – particularly among those experiencing phobias, panic disorder, social anxiety disorder, obsessive compulsive disorder (OCD), post-traumatic stress disorder (PTSD), and body dysmorphic disorder (BDD).
The 30-second hero film, directed by Max Fisher at Rogue Films, focuses on a simple but powerful truth: for someone living with anxiety, small, everyday actions can feel huge. The campaign brings this idea to life through subtle but joyful celebration cues such as balloons, confetti, and even a single firework.
The 30-second film is supported by 15-second AV cutdowns, two 30-second radio ads, online video and social content. The campaign is running across video-on-demand, online video, social, and radio in the UK.
Long-time Omnicom execs depart to launch AI-native creative and strategy shop
Two longtime Omnicom executives have departed the holding company and launched an AI-native creative and strategy shop.
Founders James Sparano and Kevin O’Sullivan lend their initials to the name of the new shop, JK, which also nods to the phrase ‘just kidding’. JK launches with Hitachi Energy as a global founding client – although founder O’Sullivan reportedly stopped short of calling the partnership a traditional agency-of-record relationship.
JK has set out its stall as an agency that focuses on ‘brand velocity’, arguing that, “Marketing is undergoing a once-in-a-generation reset, where speed alone is no longer a competitive advantage – velocity is.”
O’Sullivan and Sparano spent roughly a decade each within the Omnicom network before moving on to start their self-funded new venture.
Meet the People launches AI-enabled platform to deliver measurable business outcomes
North American agency group Meet the People has just announced the launch of MTP Intelligence, an AI-enabled platform unifying creative, campaign, media, commerce and other creative disciplines into one integrated technology environment.
MTP Intelligence, powered by Meet the People’s data and analytics firm RADar Analytics, is designed to enable real-time optimisation and data-driven decision-making across the entire marketing life cycle. It is also platform-agnostic and designed to integrate with clients’ existing organisational software and tools – and represents a significant advancement in how independent agencies can deliver measurable business outcomes through technology.
Tim Ringel, co-founder and global CEO of Meet the People, said that at a time when marketing budgets face unprecedented scrutiny, “MTP Intelligence gives our teams the technology infrastructure to provide … insights, results, and accountability while freeing them to focus on what humans do best: strategic thinking, creative problem-solving, and building meaningful connections between brands and people.”
Prologis appoints Cambridge-based B Corp Conscious Communications to support local engagement and communications
Real estate and supply chain logistics firm Prologis has appointed Cambridge-based B Corp certified comms agency Conscious Communications to support its local communications and stakeholder engagement activity around its investment in and development of the Cambridge Biomedical Campus.
Conscious Communications will provide strategic communications support, media relations and stakeholder engagement to Prologis, helping to ensure the firm’s activities are clearly communicated and aligned with local priorities.
Founded in Cambridge, Conscious Communications is a purpose-driven PR, marketing and comms agency with a strong track record of supporting organisations operating at the intersection of infrastructure, sustainability, science and place-making. As a certified B Corp, the agency is committed to balancing commercial outcomes with positive social and environmental impact and supporting the communities in which it operates
By working with a Cambridge-based consultancy, Prologis aims to ensure its communications are informed by a deep understanding of Cambridge’s economic, civic and community landscape, reflecting a commitment to ongoing, transparent engagement with local stakeholders as the Campus continues to grow.
APS Group named as supplier on Crown Commercial Service’s Media and Creative Services framework
Marketing and communications specialist APS Group has been named as a supplier on the Crown Commercial Service (CCS)’s RM6364 Media and Creative Services framework in Lot 6: Events.
This appointment will enable APS Group to support central government departments and wider public sector organisations with the planning and delivery of events and experiential activities. As part of the multimillion-pound framework, the Group will help public sector teams deliver consistent, accessible and effective communications across live environments.
James Lawton-Hill, Marketing and Agency Director at APS Group, said that, “Being named as a supplier on this framework is an important milestone for APS Group … Our focus is on being a dependable, ambitious partner – combining our industry-leading creative thinking with operational excellence to help deliver events that are inclusive and effective.”
CCS’s Media and Creative Services framework gives public sector buyers access to media and creative agencies that run full marketing and communications campaigns, offering one clear way to buy these services through a single route to market.
West Midlands PR and marketing agency R&Co Communications marks best year in business
A West Midlands PR and marketing agency has seen its best year in business, generating its largest-ever income fee following 14% year-on-year growth.
R&Co Communications specialises in PR, SEO, and social media marketing, and has welcomed a range of new clients across sectors in the past 12 months, such as automotive, veterinary, ecommerce, and non-profit. New partnerships include Romanian dog rescue charity Speranta Shelter, personalised children’s brand My 1st Years, and veterinary industry specialists Ronda Vet and Hallmarq Veterinary Imaging.
The agency was founded in Leamington Spa in 1979 as Newsline PR, rebranding to R&Co Communications and expanding its digital marketing services in 2022. It celebrated its 45th anniversary in 2024, a year that also saw the agency take in a 39% greater fee income; and will mark its 50th anniversary in 2029.
