Luxury fashion and lifestyle brand, Ralph Lauren EMEA, has appointed global affiliate and partnership marketing agency, Silverbean, to manage its affiliate marketing activity across Europe, the Middle East and Africa. Silverbean, which has offices in the UK, USA and Australia, will deliver regional growth across the EMEA market and diversify the Ralph Lauren EMEA programme to include partners at all stages of the customer journey. It will also focus on the brand’s goals of improving affiliate revenue contribution and international growth, particularly outside of the UK, in regions up-and-coming in the digital market. The duo will be using industry-leading partnership solution provider, Partnerize, to drive efficiency and scale. To set the programme up for success, the Ralph Lauren EMEA and Silverbean teams plan to deliver several outcomes in the first 100 days of programme management. This will include undertaking key partner recruitment across DE, FR and other key markets, optimising relationships with existing affiliate partners and improving tracking capabilities to make the most of Partnerize technology. Creative B2B partnerships will also be explored, aiming to elevate the brand to a market leader in the affiliate space.
Havas Media Group has appointed Catherine Lux as its Head of SEO following a period of growth for its performance business, which has seen it take on more SEO work from existing clients as well as picking up a number of new accounts. Lux joins Havas Media Group after spending three years working at Google in London as a Content Lead, where she was responsible for driving content strategy across key B2B products in EMEA. n her new role, Lux will work to develop a market leading SEO product and head up Havas Media Group’s award-winning SEO team, driving product innovation and channel integration with paid search.
Jewellery retailer, Daisy London, has appointed performance marketing agency, Journey Further, to manage its paid social activity. Journey Further, which has offices in Leeds, London and Manchester, will lead the brand’s paid social strategy which will focus on social growth for Daisy London, with particular focus on boosting sales and brand awareness. The strategy will involve constant creative testing across extensive audience targeting, working with Daisy London’s team to transform its approach to paid social.
Jargon PR, a small international PR agency, has announced its appointment by Seedtag. Jargon PR will work with Seedtag to generate awareness of the business whilst building media relationships across the UK and US markets. Jargon PR will work to produce relevant and insightful content that will drive awareness of Seedtag and its contextual targeting solution. In addition, Jargon PR will work with Seedtag to build media relationships between Seedtag and will target advertising, marketing, retail, business and technology press.
Wavemaker has announced that following a competitive pitch process, it has been awarded an in-housing consultancy and digital activation brief by global consumer-focused self-care company Perrigo, adding to its existing media remit. Wavemaker, in partnership with WPP’s data and technology consulting specialist Acceleration, will work with the Perrigo marketing team and provide consultancy and support to the company as it begins the process of in-housing its digital activation across more than 25 markets in Europe.
