Interviews, insight & analysis on digital media & marketing

New Business Bulletin (26/3/21)

In-game advertising specialist Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games. The partnership will see the imminent launch of Adverty’s seamless In-Play and In-Menu ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year. World Hockey Manager will be live with seamless In-Play ads from Adverty in the next few weeks, with In-Menu ads arriving later in Q2.

Mention customers now have the ability to monitor YouTube, TikTok and Pinterest sources. These are highly-requested sources that are now available for all Company Plan clients on an opt-in basis. Mention is currently the only social listening tool that allows users to monitor these sources in addition to social media and web sources. Social listening is a vital part of optimizing online content, marketing and influencer campaigns. Marketers in 2021 can’t afford to rely on hunches: a well-thought-out online monitoring strategy can go a long way. Thanks to the addition of these three new sources, marketers can cover all bases.

Any-context speech recognition technology company Speechmatics has announced its launch on the Microsoft Azure Marketplace, the premier destination for all software needs, and is certified and optimized to run on Azure. With this announcement, Speechmatics’ automatic speech recognition (ASR) technology enables users to utilize the leading ASR engine directly through Microsoft Azure. ASR provides businesses with searchable, actionable data that was previously inaccessible or too time-consuming to obtain from audio files. The ability to consume Speechmatics’ any-context speech recognition engine directly in the Microsoft Azure technology stack enables businesses to start using the technology quickly without barriers to adoption.

UK-based Field Service Management software company, Totalmobile, has announced that it has completed the acquisition of Cognito iQ, a Newbury-based provider of workforce management and analytics technology, to add to its comprehensive suite of software solutions. The acquisition of Cognito iQ enables Totalmobile to add a real-time performance analytics capability to an already comprehensive suite of end-to-end Field Service Management technologies, enabling customers to manage data better and closely analyse ongoing operations via a control room that ensures services are being delivered efficiently and KPIs are being met.

Atlas Cloud’s has made the recent transition to Azure public cloud services to provide ‘on demand’ virtual desktop services, bringing a true pay-per-use service to the popular high compliance IT solution. This move provides enhanced security, more efficient use of power consumption and scalability for customers – which can be paid for based on consumption, rather than a large initial upfront investment. In addition, Atlas Cloud has launched a new IT service designed to help companies adapt to the new hybrid world of work and uptake of personal devices for business. The service lowers the barrier of entry to remote device management and provides proactive IT monitoring to support users with increased security and employee productivity.

Fluent Commerce has partnered with pharmaceutical retailer Etos to roll out a new Order Management System (OMS). The new OMS will be used to unify and automate the management of in-store and online orders – including inventory management, home delivery, ship-from-store, and click and collect. Fluent Commerce has partnered with software engineering company EPAM Systems to deliver the new Order Management System for Etos.

East Lancashire Hospitals NHS Trust is to work with smart health tech provider Alcidion to provide vital tools to help thousands of staff enhance patient safety. Alcidion’s Patientrack system will help staff intervene early to prevent harm when patients show signs of worsening conditions. The mobile electronic observations technology will integrate with the trust’s Cerner Millennium system as part of an electronic patient record deployment announced earlier in February. Nurses throughout the trust will use Patientrack as they carry out crucial observations. Integrating directly with devices used at the bedside to capture patients’ vital signs, Patientrack will use generated measures to automatically calculate a patient’s early warning score before alerting appropriate clinicians in the trust if and when they need to take action.

Countingup has recently received £9.1m in Series A funding and has chosen to put some of this towards working with the team at Illustrate Digital to continue scaling up and acquire new customers. The team at Illustrate Digital has also announced that they’re working with Nemera based in France, to help them update their digital offering.

Provider of digital experience platform solutions, Optimizely (formerly Episerver), has announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimisation process of digital experiences. Optimizely’s DXP focuses on the creation and optimisation of digital experiences. With Zaius’s CDP – including its capabilities for AI and ML – the platform can unlock even more value by providing visibility and guidance through the lens of the customer.