Wolfenden wins MandM organic search brief
MandM has appointed Wolfenden to support its organic search and digital PR activity in the UK, as well as a website migration across key European markets.
Wolfenden will provide technical SEO, content strategy, digital PR and authority development, with the work focused on improving visibility across MandM’s core product categories and supporting its international organic search strategy.
The appointment follows a competitive pitch process. The agency will also work on capturing demand across the customer journey and strengthening MandM’s organic visibility.
Lamproom Digital launches search agency
Sunderland-based search agency Lamproom Digital has launched, founded by Creative Strategy Director Amy Mercer and SEO Strategy Director Frederico Cardoso.
Lamproom Digital brings together SEO, content strategy, digital PR, influencer marketing and brand strategy, with the founders positioning the agency around a more integrated approach to search.
The agency launched in March 2026 and has secured clients across the food and drink, jewellery, retail and home interiors sectors. Mercer and Cardoso previously worked together at North East agency Silverbean.
TBWA\MCR creates ellaOne emergency contraception campaign
ellaOne has launched a campaign addressing misconceptions about emergency contraception, created by Manchester agency TBWA\MCR.
The campaign uses animation and a train station metaphor to explain how ellaOne works by delaying ovulation. It is aimed at 18-35-year-olds and seeks to provide clearer information about emergency contraception.
The animation was produced by Sting Studios, TBWA\MCR’s in-house production arm. The campaign will run across paid social and digital audio, with out-of-home activity planned to follow.
NewGen appointed by Premier Foods
Premier Foods has appointed social-first creator agency NewGen to work across its Mr Kipling, The Spice Tailor, Sharwood’s and Loyd Grossman brands.
NewGen will develop social content for TikTok and Instagram, alongside community management and audience-focused activity. The work is intended to support Premier Foods’ social presence and engagement with existing and new audiences.
The appointment covers content across the four brands, with an emphasis on platform-specific activity and organic social.
AGIT8 develops global ASICS trail-running campaign
ASICS has launched a global trail-running campaign created by independent creative agency AGIT8.
The campaign centres on the physical demands of trail running, using a film featuring runners tackling climbs, descents, mud and uneven terrain. The soundtrack is a reworking of The Beach Boys’ “Good Vibrations”.
AGIT8 has also created social, retail and e-commerce assets for the campaign, which builds on ASICS’ “Sound Mind, Sound Body” platform and its existing relationship with the agency.
Journey Further appointed by Aviva Insurance Ireland
Aviva Insurance Ireland has appointed performance marketing agency Journey Further to support its organic growth strategy.
The brief covers SEO, content marketing, digital PR and broader search visibility, with a particular focus on how customers discover information through both traditional search engines and emerging AI-powered search platforms.
Journey Further will work with Aviva to improve the discoverability of its content and support customers throughout the decision-making journey.
Lucky Hand Capital launches UK financing service for agencies
US-based finance company Lucky Hand Capital has launched a receivables financing service for independent marketing, advertising and creator agencies in the UK.
The service allows eligible agencies to access working capital against approved trade receivables from established brand clients. It is designed to address cash-flow gaps created when agencies pay creators, freelancers, production companies and other suppliers before receiving client payments.
The UK launch follows Lucky Hand’s acquisition of Vane Capital, formerly BillFront, in July 2026. The combined platforms have facilitated more than US$700 million in cumulative financing, according to the company.
Leo UK creates Manchester Pride campaign for Premier Inn
Premier Inn has launched a Manchester Pride OOH campaign created by Leo UK.
The campaign extends Premier Inn’s “You Know What You’re Getting” platform with contextual executions referencing locations and experiences associated with Manchester Pride. It follows similar activity around Brighton Pride earlier in August.
The work was developed with the Diversity Standards Collective and draws on research with LGBTQIA+ communities. It also features photography from previous Pride celebrations, with individual photographers credited on the posters. OMD handled media buying.
Connective3 wins Stowe Family Law digital PR brief
Stowe Family Law has appointed performance marketing agency Connective3 to support its digital PR activity and search visibility.
Connective3 will develop digital PR campaigns, reactive link-building activity and creative campaigns aimed at increasing Stowe Family Law’s visibility across its key locations. The agency will work alongside Stowe’s internal organic team.
The brief also covers the changing search landscape, including the growing use of AI tools and large language models to discover professional services.
