Agents of Change is our annual ranking of the brand-side marketers who make a difference, as voted for by the people who see their impact up close.

The industry is full of “Top Marketer” lists, often compiled by editorial teams looking in from the outside. While these lists feature many brilliant people, they can sometimes overlook a vital truth: the best work in marketing doesn’t happen in theory; it happens in practice.

At New Digital Age, we wanted to recognise the marketers who actually deliver the goods, the ones who back bold ideas, who champion innovation, and who drive work that truly delivers, for both their brand and their customers.

To identify them, we turned to the people who see this in action every day: the agency leaders who help bring those ideas to life. They know which clients push boundaries, make decisions, take risks, and foster the kind of collaboration that turns ambition and innovation into reality.