“There’s a lot to get excited about because I really think this is a new era for publishers,” says Tanya Field, Co-founder and CPO of Novatiq.
It’s been quite a 12 months for publishers, with the fall-out of a pandemic, together with huge shifts in browser strategies. Yet, these changes may well shape a more confident industry that delivers for advertisers and readers alike.
NDA speaks to former Campaign
Charlotte Taylor, Head of Publishing and Audio at Spark Foundry, specialises in publishing and audio. She talks to New Digital Age about what’s next for the industry.
Premium publishers have lost out in today’s digital ecosystem, with much of the monies going towards the platforms and slices of advertising cash lost between the layers of the third-party middlemen.
Will the pandemic save the
In March, Pinterest – the
The dual challenges of increased privacy regulation and browsers phasing out third-party tracking cookies has left much of the industry at a loss as to what to replicate or replace them.
Once the digital advertising ecosystem
Harold Klaje interview with New
It’s a so-called game-changer –
Brands can access the “untapped