Rebecca Sentance is the Editorial & Content Director at Bluestripe Group, working across New Digital Age and Retail Media Age. She is a writer and editor with more than 10 years of experience in digital marketing journalism, writing for publications such as Econsultancy, Marketing Week, Search Engine Watch, ClickZ, and What Users Do (UserZoom). Her key areas of interest include emerging technology and digital transformation, ecommerce and retail media, and the evolution of online publishing. She can be found on Twitter/X as @rainbowbex.