The mid-funnel is where discovery, education and qualification of a consumer’s needs takes place. It is the juicy middle of the funnel that connects the awareness and conversion sections, and it’s where brands get to spend the most time with their consumers via long-dwell ad formats
The mid-funnel is where discovery, education and qualification of a consumer’s needs takes place. It is the juicy middle of the funnel that connects the awareness and conversion sections, and it’s where brands get to spend the most time with their consumers via long-dwell ad formats
Zenith forecasts that travel ad spend will increase 24% this year – twice as fast as the overall ad market – before growing by a further 36% in 2022, and 19% in 2023.
97% of marketers will see the shift in consumer behaviour impact their strategies in 2022, according to a WARC survey.
DoubleVerify will use the acquisition to expand its value to advertisers in social video and connected TV.
The Remarkable Group International has announced
Starcom has announced the launch
Paul is Chief Revenue Offiver at A Million Ads. We asked him to choose his Digital Hero
Nespresso UK is partnering with Guardian Labs as part of a new sustainability campaign, devised and brokered by media agency, Zenith.
The Digital Marketing Hub enables businesses to create, publish, and track their advertising across Google, Facebook, and Instagram.
The Advertising Association has announced
Stephen Broderick, Manager Partner at Media Marketing Compliance, explains why financial compliance audits are key to advertising transparency.
Azerion has made its latest acquisition, picking up high-impact brand advertising company Inskin Media.
‘We were surprised to discover that investment in digital had grown by a huge 49% year on year’
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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