Interviews, insight & analysis on digital media & marketing

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Apple tops FutureBrand Index – tech companies dominate the list

The most notable risers on the list – including Microsoft, Unilever, Nestlé and Amazon – are known for their ability to fulfil more fundamental human needs amid increasing levels of global uncertainty caused by climate change, international conflicts, inflation and the rise of AI.

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ReedPop audience platform announces results using Permutive

ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.

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In the business of outcomes? Why viewability is unworthy of your attention

The world isn’t woven with atoms, but rather stories spun with the delicate threads of human attention. Attention, that’s where the magic happens, not in fleeting moments. Yet, here we are, gripping onto outdated metrics as an industry. Shall we question why? Let’s unravel viewability.

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The last Google search…

If Google search did cease to exist, what would be the final search? “How do I turn my AI assistant off?” or something inane like “ChatGPT”.