
Ocado opens up its first-party data to marketers
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
The question is no longer “is video an effective marketing channel,” but rather “how can I optimize the ROI on our video marketing efforts
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, has annouced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory…
NDA meets Victoria Pindar, VP of Sales at Exit Bee to hear how a combination of unique micro-moment targeting, creative ad formats and measurement smarts make Exit Bee a force to be reckoned with in digital advertising…
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
The industry has reacted to the latest IPA Bellwether Report, which showed that overall marketing budget growth slowed significantly in Q3 2022.
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, published today (20 October 2022), continuing the positive trend that began over a year ago…
IAB UK has launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain…
Many companies are in breach of European, US and international data protection laws without knowing it, according to Compliant…
The Advertising Standards Authority is looking to make four new Member appointments to its Council…
Sky Media, the advertising arm of Sky, has launched a new B2B TV campaign promoting its targeted TV platform, AdSmart.
Launching on World Mental Health Day 2022, City Outdoor Media is teaming up with Steven Bartlett, host of ‘The Diary of a CEO’ podcast to broadcast his positive messages on the premium DOOH media owner’s screens…
Bidstack, an in-game advertising and video game monetisation platform, has raised a total of USD $11 million in a new round of funding…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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