Ozone has announced the launch of Studiozone, a new in-house creative studio designed to maximise ad impact for brands across the premium web
Ozone has announced the launch of Studiozone, a new in-house creative studio designed to maximise ad impact for brands across the premium web
Aviva has joined forces with ITV to launch a series of interactive ‘virtual puzzle’ ads, bringing to life how one of the UK’s leading insurance, wealth and retirement businesses is helping to solve the nation’s financial puzzles.
Good-Loop has announced the launch of two new tools that will be integrated into its Green Media Suite, part of Good-Loop’s Green Data proposition. These will provide improved user experience (UX) and integration for clients.
The most notable risers on the list – including Microsoft, Unilever, Nestlé and Amazon – are known for their ability to fulfil more fundamental human needs amid increasing levels of global uncertainty caused by climate change, international conflicts, inflation and the rise of AI.
ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
The WARC Global ad spend outlook for 2023/24 has been released and it looks like there may be some good news ahead for the industry
The success of The Lionesses in the FIFA Women’s World Cup has resulted in a 254% increase in addressable advertising audience in the past month, data reveals.
Netflix is number one in the 100 Coolest Brands for Kids & Teens according to a study of 60,000 youngsters unveiled today
The world isn’t woven with atoms, but rather stories spun with the delicate threads of human attention. Attention, that’s where the magic happens, not in fleeting moments. Yet, here we are, gripping onto outdated metrics as an industry. Shall we question why? Let’s unravel viewability.
Today, Rimmel London celebrates the launch of its new Thrill Seeker Pitch Black mascara through a two-fold campaign across both high-impact online and OOH channels.
If Google search did cease to exist, what would be the final search? “How do I turn my AI assistant off?” or something inane like “ChatGPT”.
RAAS LAB has hired Ed Maumbe as Strategic Growth Manager.
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development.
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