Stephanie has held a variety of roles at iCrossing in a ten-year career with the agency and media owner.
There are four key consumer tensions that will exist in the metaverse, according to a report released by Starcom.
Genevieve Anker talks to Paige Tilley, Associate Director at Spark Foundry, about working with drinks and spirits business Brown-Forman, owner of Jack Daniel’s.
Discovery Inc. has been become the latest media giant to pick up a stake in advanced advertising joint venture OpenAP.
96% of those surveyed expect their concerns around brand safety to either remain the same or increase this year.
The agreement will make Azerion the exclusive commercial partner across Bidstack’s inventory for the next two years.
Trends decks can be dangerous when thye get into the wrong hands. Mainly clients.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
Following on from a meteoric 23.8% rise to a total of US$771bn this year advertising investment is forecast to rise by a further 12.5% and 8.3% in 2022 and 2023 respectively, with ecommerce platforms set to lead this growth
Luckily for advertisers, digital audio already presents several cookieless opportunities to reach consumers in a relevant and personalised way, without ever having to use any questionable tactics to do so.
This might sound bleak, but look in the right places and what you see is not decline but regeneration: new methods of reaching consumers that swap bad old ways for positive new ones
NDA speaks to White Bullet CEO Peter Szyszko on TV piracy’s move into the mainstream and how IP owners and brands are taking action on ad-funded illegal content.
Updates that Google has made to its commitments include offering to appoint an independent, CMA-approved ‘Monitoring Trustee’.