Ocado opens up its first-party data to marketers
7 March 2023
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
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Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
The question is no longer “is video an effective marketing channel,” but rather “how can I optimize the ROI on our video marketing efforts
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, has annouced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory…
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The industry has reacted to the latest IPA Bellwether Report, which showed that overall marketing budget growth slowed significantly in Q3 2022.
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IAB UK has launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain…
Many companies are in breach of European, US and international data protection laws without knowing it, according to Compliant…
The Advertising Standards Authority is looking to make four new Member appointments to its Council…
Sky Media, the advertising arm of Sky, has launched a new B2B TV campaign promoting its targeted TV platform, AdSmart.
Launching on World Mental Health Day 2022, City Outdoor Media is teaming up with Steven Bartlett, host of ‘The Diary of a CEO’ podcast to broadcast his positive messages on the premium DOOH media owner’s screens…
Bidstack, an in-game advertising and video game monetisation platform, has raised a total of USD $11 million in a new round of funding…
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