News, views and opinions from publishers and media owners.
George is Head of Commercial Marketing at Bauer Media UK and a presenter on national radio station Fun Kids. Previously at UK radio’s industry body Radiocentre, George managed the award winning cross-industry initiative the Mental Health Minute.
George is Head of Commercial Marketing at Bauer Media UK and a presenter on national radio station Fun Kids. Previously at UK radio’s industry body Radiocentre, George managed the award winning cross-industry initiative the Mental Health Minute.
The total number of articles published by leading UK media outlets has shrunk significantly (21%) over the last five years,
James White, Chief Commercial Officer, Evening Standard, discusses ‘The New Commuter’ and the results of a recent reader survey on the return to normality.
The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Immediate Media’s Advertising arm recently held an event discussing ‘Identity in a post-cookie world’. The publisher-focused part of the event – after part one featuring the tech platforms – brought together Dom Perkins, Digital Advertising Strategy Director at Immediate Media; Eleanor Marshall, Commercial Data Director at Global; Nick Flood, Global Commercial Operations Director at Future; and Jo Holdaway, Chief Data & Marketing Officer at ESI.
Part two of NDA’s chat with Joe Media’s UK CEO, Samuel Regan-Asante, and Director of Editorial, Serena Kutchinsky.
“First-party data is simply any data that is collected directly from the customer by our brands or products,” that’s how Reckitt’s Kelly would define first-party data, and it’s hard to argue with that. First-party data is any data that’s shared directly with a brand or publisher. Simple enough, right?
NDA sits down with Joe Media’s UK CEO, Samuel Regan-Asante, and Director of Editorial, Serena Kutchinsky, to talk social-first publishing.
For the latest in our NDA Meets podcast series, we catch up with Ryan Afshar, Head of Publishers, UK and Tim Geenen MD, Addressability Europe at LiveRamp.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry.
The awards were set up in 2017 as a way for readers to celebrate their NHS and healthcare heroes
A deep dive into the publishers’ first-party data offerings at our The Pitch event in partnership with Permutive.
It seems that the only constant in digital advertising at the moment is change, whether that’s driven by advertisers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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